Day: October 10, 2018

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Best Online Market Research Panels in India

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Best Online Market Research Panels in India

Getting online panel services in India is no longer a task with many reliable online market researching agencies available. Organisations such as the Internet Research Bureau undertake a lot of effort to maintain the highest quality of panels to keep up the good faith that many businesses lay on them. In fact, it is the quality of the panel that determines how accurate your research will be. Finding the right kind of survey takers only would result in the desired responses thus leading to scientific research results.

In order to provide superior quality of online survey results, IRB maintains a dedicated team to find suitable members of panels and to test new ones every day in order to determine their suitability. Only those who fit desired categories are chosen so that true and accurate responses are generated which then allow business to modify their course of work. Participants are also rewarded for quality response through various online methods, thus keeping them satisfied too. This in turn increases the possibilities of them performing better at surveys.

Sample market research survey might also be provided by the company provided it is asked for in advance. This allows the business to understand the quality and method of work undertaken by the research organisation and whether this will serve their purpose or not. When it comes to the services of IR Bureau, quality measures are strict and adjourning to all existing CASRO and ESOMAR guidelines. High quality of data provided to the clients allows them to change their decisions if needed, consider why their competitors are going ahead in business, bring in new products or services or discard old ones, change marketing methods and such other decisions crucial to the success of their business.

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How can Market Research Help Your Business

How can Market Research Help Your Business

Market research is food for any business – it allows you to survive in this world of tough competition and gives you an edge over the others. Online market research is now replacing traditional methods due to its faster turnaround time and error free nature, along with other benefits. As a market research company in Delhi the Internet Research Bureau offers scientific, superior online market researching methods which has benefitted numerous businesses in over 16 countries of the world.

Market research panels of the IRB are formed after careful analysis and examination of all participants. The online panels of the organisation have its wings spread in different parts of the globe in order to be able to capture a diverse and complex opinion base. It adheres to all global standards of market research online surveys to offer fool proof, scientific and meaningful data which will serve the purpose of their clients. Panels on offer by the organisation include B2B panels, consumer panels and specialty panels.

The market research panels here are chosen after carefully examining them. However, unlike what is commonly believed, hiring an online market research company in India need not be expensive. In fact, there are various plans to suit differing budgets and requirements. So, while there can be product or service specific surveys aimed at serving temporary purposes, there can also be generic brand awareness research for the larger benefit of a business. An online market research panel is also likely to give better responses as there is no one to check their expressions or reactions when answering questions, removing all areas of discomfort. This makes online market research highly suitable for businesses today and also completely outdoing the need for traditional forms of surveys.

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Importance of Market Research in Today’s Market

Importance of Market Research in Today’s Market

Consumer insights are important in any market and for all kinds of businesses. These are especially significant today considering the immense competition that all businesses face. 

There is need to understand what the market wants, what is available and what is lacking in order to arrange for supply accordingly. Businesses need to feel the pulse of the market for introducing new products and services, altering existing ones or discarding old ones. Internet Research Bureau Pvt. Ltd. is a B2B consumer market company in India which conducts market research in the most advanced and latest methods. With offices in India and the UK, IRB gathers data through a reliable, sound and fool proof method. Consumer insight in India is collected through online methods which ensure minimum human interference and scope of error. The online method of market research is now accepted worldwide owing to the ease of access that it brings to both the researcher and the participants. These are also more reliable than manual researching methods. B2B consumer panels in India formed by the Internet Research Bureau is strong and based on authentic documentation. B2B research panel helps to improve the business strategies of an organisation, making the aspirations and needs of their market clearer to them. They can identify their market and create services and products which fulfil the requirements of this market. The research results also include analysis and not just data explaining the whys and hows of it all. While IRB handles the market research part, you can work on developing your business, focus on methods of improving your reach and your services. Your business grows as you understand what the market wants and can accommodate accordingly. Consumer insight from the Internet Research Bureau will help you improve your business.

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Conducting Consumer Market Research in India

Conducting Consumer Market Research in India

Conducting consumer market research in India has become more significant with time. The trends have also undergone changes and so have the patterns of the work. 

It is with the change in the market that a shift in its research methods has become imperative. The old age format of stopping people on their way to work or home and asking them a few questions and then collecting the data is of no use today. Nor do people have the time or the interest to indulge in such activities. The Internet Research Bureau is one of the leading global market research companies working in India and abroad offering novel and relevant services in this field.

Maintaining superior methods of market research, IRB is well aware of the complexities that may arise in the way of conducting and continuing high quality of research data and has all the requisite back up to go past such obstructions. Its consumer research panel in India is formed only after strict adherence to global standards of market research and maintenance of all rules and regulations related to it. Panel sampling is also intense, ensuring only the best qualifying participants for each survey undertaken.

Its name has been identified among leading global market research firms because of such factors and more. It has also revolutionised researching initiatives by conducting online surveys which have incentives for participants too. Such paid surveys get more takers and give a higher quality of panel. Customer research companies such as IR Bureau have to take up such innovative methods to stay ahead of competition and give businesses the best possible data in the most accurate form possible. A company of global market research in Delhi, the company has already spread its wings to over 16 countries and is still counting.

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Experience Superior Online Market Research Methods

Experience Superior Online Market Research Methods

Online surveys in India are steadily making their presence felt owing to the growth in the number of internet users in the country. Participants are feeling the joys of being a part of the decision making process and sharing their views on products and services they use. Online surveys are also beneficial to market research agencies and clients since the process is much less costly, faster and has a greater possibility of being error-free. Paid market research surveys have improved the scene further by giving participants further incentive to take part in market research.

The Internet Research Bureau is one such organisation which pioneers in online market research in India. Our sampling methodology is superior to most others existing today as we have spent quite a few years in this field. Our proprietary panel consists of people from different backgrounds and this helps us to address the need of various organisations with ease. Our team members with their vast experience in market research are able to formulate better questionnaires and get the desired results from the candidates. Once the online survey data collection procedure is complete, the information is sent for processing so that the numbers make sense to the client.

Our profiling and categorization system makes it easier for clients to collect opinion, get reviews done and also get responses from audience and users who are difficult to reach otherwise. The data collected as demographic information about our panellists are protected by all existing laws of internet data protection. They are further motivation as they get paid to take surveys. This payment can be in the form of shopping or recharging coupons or transfer of funds through online portals. Thus, the interest of both parties is served without compromising on the quality of research.

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How do Online Market Research Services Benefit You?

How do Online Market Research Services Benefit You?

Online market research services are great option for business owners as it makes the data easily available and that too at a considerably low price. Here are the ways in which it is likely to benefit you and your business:

• Market research services online are much faster and there is no doubt about it. Just imagine a questionnaire being set up and then sending out twenty people every day for a week to get the surveys done. Sounds like a long process in itself doesn’t it?

• Taking hint from the previous point, it can be easily said that online market research is much more cost effective. You don’t need to pay for so many researchers to get the surveys done. There is almost no travelling involved; no need to get prints outs and elimination of many such factors.

• The moment you make everything digital and minimise human involvement in survey taking, you are minimising the possibility of human error.

• This also makes it simpler to analyse the data entered. The client can log in anytime and see the progress of the survey and what has been the response till that time.

• Mobile market research in India and such other efforts also make it simpler and enjoyable for the customers or participants. They are given great freedom and are thus better suited in giving accurate responses. It is easier to say the truth when someone is not staring at your face. It is also pleasing to know that you have a choice in responding to a survey according to your free time.

Internet Research Bureau is an online market research company working for numerous companies located in different parts of the world and providing simple solutions to all.

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How is Market Research Conducted?

How is Market Research Conducted?

The concept of market research has become very crucial in today’s business world. The ever changing moods and needs of customers is further aided by the presence of numerous organisations catering to each of their demands. Thus, in order to sustain yourself in such a scenario, you need to be aware of what the market is in need of. Market research data collection has become easier now thanks to the presence and widespread use of the internet. No longer do researchers need to run after people for 2 minutes of their precious time for an interview.

Online market research is proving to be extremely helpful to both organisations undertaking the survey as well as for the customers. There are websites which offer payment or coupons for participating in their surveys. Likewise, the possibility of human error is also minimised in case of online surveys and the client can check progress and results so far whenever they want to. Market research questionnaire is carefully prepared by the team and let out after approval from the client. These are then filled up by participants and the data collected after a fixed time is analysed by specialists.

The Internet Research Bureau works with a specialised and highly trained market research panel in US who analyse all data recovered through the market research initiatives. Further, this panel also helps in devising effective questionnaires which bring out the desired responses from the market research participants. Once the collected data has been analysed, the client can see what response his products or services are generating and take further decisions accordingly. Market research also helps one to understand why a competitor is doing better and take hints from another’s failure too. It also helps to create more awareness regarding your brand and product.

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Know More About India’s Leading Consumer Research Organisation

Know More About India’s Leading Consumer Research Organisation

One of the leading online market research companies globally, IRB is based in India. Our work entails dealing with market research companies as well as manufacturing and service industries. Thus, our expertise in the field of market research is wide. We are equipped with all the latest technology and know-how required to provide data in the acceptable and useful form to our clients, every time they work with us. Our consumer insights help organisations to take better and informed decisions, thus allowing them to serve their client base in a better way.

As a consumer market research panel in India, we have noticed that there has been a rapid increase in the number of internet users in the country in the past few years. This has made it simpler for organisations to reach their consumers and at the same time, made the process of market research fool proof. Our market research efforts help you to understand your market, feel their needs and take steps accordingly. We prepare survey questionnaires, undertake consumer market research, collect and then analyse the data in order to make it understandable to you.

Our work spreads over the industries of telecommunication, information technology, e-commerce, online banking, e-learning and consulting services. We do not just work with organisations within India but also as a consumer research panel US. We have worked with several start-up and small businesses and provided them with the necessary data to help them take their business forward. Our work has also encompassed global consultancy in the field of B2B market research. Organisations who conduct their business online have also benefited with our market research initiatives. We have been able to establish ourselves as the leading B2B Consumer Market Company in India.

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Significance of International Market Research in Today’s Market

Significance of International Market Research in Today’s Market

In a world where boundaries merge owing to the nature of markets, it is imperative that organisations undertake International Market Research. This is a study of consumers, the import demands, export features, market needs, spending habits and other statistics of other parts of the world. The results vary from one country to the other owing to the difference in climates, customs, beliefs, living standards, religious beliefs and other factors. The trend today is to reach out to as wide a buyer base as possible, irrespective of the size of your business. Thus, market research with a global reach becomes absolutely essential.

Export and import has considerably risen due to the proliferation in the use of the internet. This is why, businesses need to take the help of market research consultants before sending their products to a different country. For example, there is a considerable demand for affordable electronic products in India whereas, it is available easily in the West, particularly in countries like the U.S.A. As a company conducting global market research in India, we have trained and expert panel members who know how to analyse the rising trends. Our questionnaires are prepared to address the special needs of each of our clients and thus, we are able to come up with the most appropriate responses. As a market research company in Delhi we have all the necessary technological facilities and expertise required to provide the most updated survey reports.

The presence of the internet has not only made it simpler for consumers to order and get their products delivered from one country to the other but has also enabled companies to access survey and market research results with ease. Our surveys are conducted online, thus making them simpler for both survey takers and those conducting them.

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Quality Trumps All

Quality Trumps All

Across research houses, a common area of debate is on what makes a survey sample perfect. Is it the source of sample and procurement process, the checks and balances that ‘weed out’ deviants or simply, sample mix and size that counterbalance anomalies? In essence, it’s a choice between sample source, sample quality or sample size. The answer is neither one, but a combination of all the above and more. At Internet Research Bureau we practice what we refer to as ‘The Absolute Sampling system’ or simply as ‘Absolute Sample’. This system is a process wherein we engage potential survey respondents from verified platforms such as our flagship website www.opinionbureau.com, our secure social media tool called OSBT or, our mobile portal called mSurvey.

To sign-up members in the Absolute sample system, all potential panellists are driven through a series of verification tests. The recruitment process kicks-off with profiling respondents in terms of demography, social, economic, behavioural and relationship attributes. We then proceeds to manual and automated scanning of all respondents for fake ids, duplicates or machine generated responses. Once these potentials have passed over 36 quality layers they are then considered ready to be initiated in our Absolute sampling panels.

Survey panel strength adds to the credibility of a survey outcome. To help decision makers get a realistic idea of what truly matters to the consumers, we decided to expand our panellist base and capture the true essence of what people demand, needs and expect of product or service.

Internet Research Bureau is proud to announce that after establishing ourselves in over 24 English speaking countries of APAC, UK and North America, we have now spread to 16 new key markets of Latin America and EU.

Our new focus regions are Argentina and Brazil in America and Germany, France, Spain and Italy in the EU region. Our projections and current growth indicate a 73% jump in our global panel access by end of fiscal year 2014-15.

With our growing strength and enhanced technology skills Internet Research Bureau is all set to dominate the new frontiers of panel management and the realm of online surveys. As always, we seek your support in helping us carry out dreams to become a leading quality sample and online survey provider.

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