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Why buy what you can borrow?

Why buy what you can borrow?

If you are a research agency that is involved in the daily continual task of deriving research insights- then this is a blog for you. For the sake of my other readers who probably are not very familiar with this topic, I would take a moment to explain what research companies do for us.

Well research specialists can use very fancy mathematical and statistical tools to gauge on a brand’s reputation and its equity in the market. They can study consumer reaction towards, say a new product recently introduced in the market or a new promotional campaign launched for its target buyers. But that’s not all, they can also go that extra mile and read between data driven insights and identify, who the real final purchase- decision influencer is? Is it the lady of the house who determines which fridge to purchase, or the kid who influences his dad on which television to buy or man of the family who subtly nodes and influences his wife to purchase a specific dress. Research is indeed the job of delayering the multi-tier decision making of the human mind based on various internal & external factors such as cost, availability, status and utility and the list goes on, I can assure you.

But consider for a moment, is the researcher’s core job also to collect samples for his study? Must he connect with each and every sample candidate individually to determine his or her suitability for the study under question? Must he also focus his efforts and energies in reaching to every candidate to complete his sample size? Well, no. this is not how the human race has evolved, work was always divided between teams that take on jobs that they individually specialize in, and rest is well, history.

So why must we have such amplified expectations from research agencies? The corporate revolution strategists have asserted the theories of core competencies time over time. So then it’s time to sit back and think, how will I get breakthrough research insights from an agency that claims to be the jack-of-all-trades?

The answer is clearly out there, there are agencies that specialize in maintaining, profiling, and reaching out to potential or existing consumers who are willing to participate in research studies. So why spend additional resources and technologies in doing the same activity you can achieve with a trusted sample agency alliance. It is after all a core specialization for these agencies to engage & reach out to new consumer samples. Sample agencies that dedicate advanced technologies in studying their sample panels, clearly move higher on the credibility and reliability scale.

So it’s time to get realistic and focused on what your business truly stands for. Is it simply the doer? Or is it the strategist and higher level thinker? As the market mantras go, think sharp and stay ahead in this increasingly competitive research based business environment. After all, numbers will speak for themselves!

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Research Insights: let’s not think twice before we hit ‘go’!

Research Insights: let’s not think twice before we hit ‘go’!

In today’s global market, providing quality products and services is the essential backbone for any manufacturer or business enterprise. But reaching to the end consumer and understanding the changing dynamics of ‘what’s in’ and ‘what’s not’ is easier said than done. Consumer demands are volatile, dynamic and sensitive to changing economic, social and environmental parameters. How then does a manufacturer of say an umbrella decide how much he must produce, decide which color, or decide which type he must begin production of- in order to meet the market demand. It’s all too hectic and researchers and management gurus would say fall back on historic data, implement ERP tools and research the latest trends and that’s your best bet. But, like I said it’s all much easier said than truly done.

What if, in a parallel environment there existed a system where the producer could interact with his consumer base, get their absolute feedback on what they really want, so that now when he hits that ‘go button’ on his system he is fully assured of ‘this is what my consumers want! Won’t this be the best scenario? Won’t this give him that competitive edge & higher profit margins? Won’t this reduce the company resources he invests in looking for the right solution and hours that he spends meeting with his sales, supply chain, finance and marketing team. The writing is on the wall, real-time agile software solutions that can bridge gap between the market place and manufacturer is that winner. The question that now arises is, how is all this possible?

Agile tools that turbo-charge your project management.

Our business are fast pace and we need solutions that can adapt to changing needs of global consumers. Market research teams that are dedicated 24×7 to that task of monitoring and studying the changing features of consumer industries across the globe are now enabled with systems that help collate accurate and fast pace data insights. These insights in turn help you assimilate your resources to deliver products and services to consumer and markets that matter. With focused research insights you not only save cost but also understand your consumers better. This helps reach out to end users effectively and efficiently. Your profit comes from your consumer base, your brand value is boosted by your business partners, vendors and other stake holders. Give your business that extra push that helps you strengthen a lasting relation with these members for years to come.

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Why is it Important to Hire a Market Research Company?

Why is it Important to Hire a Market Research Company?

What makes your business reliable? The answer hides in 3-4 words, “Consumers thumbs up to your products.” In other words, getting positive feedback for your products from users takes your business ahead. With the commercialization of the internet, it is now easy to get reviews for your products from consumers. Really, the internet has opened the door of successful business for those who maintain quality in their products. In this way, market research panels are also proved helpful for businessmen to understand their customers so that they find themselves able to grow their business.

Making online survey easier
Whether you run information technology or online banking business, your prime motto is to keep an eye on your productivity. Maintaining surveys for your products at the same time is quite tough for you. In this situation, taking help of an online market research survey company is a wise idea. It is in fact saving of your quality time that you use for your business growth.

Such companies are well-equipped with the cutting edge technologies to maintain the high quality for market research projects. These firms first understand your business, your competitors, your target customers and your agenda of research. These things help them to gather data to evaluate how well your products or services is selling to consumers.

In other words, the headache of a “careful market analysis” of the product is their responsibility that they efficiently do… You just need to focus on your work and connect with your market research firm for getting from time to time data.

Managing your market survey by hiring an online market research company will help you spread your business globally. Your intention to take your business globally will be easier as the market research firm is expert in keeping an eye on global market reaction. Once clear your purpose for globalizing your business to the market research company, it will help you a lot for that. You will be amazed to know that not only developed but also developing countries are targeted to make your presence globally. Online research panel in India, China and others countries are taken under observation to maximize your business growth.

The thing here is that developing countries like India is also witnessed a significant increase in the number of internet users. Leaving India for global market survey will be considered incomplete survey. So the online research company will help you take a complete survey. It helps to prepare questionnaire, collecting the feedback from your target audiences, understanding the data and doing analysis. These helps are enough for your business growth and reading the mind of consumers. Awake yourself for online survey to maximize your business growth. This is the online world which helps you a lot. Lots of businessmen are getting benefit from it. Now, it’s your turn to make your business more profitable with online market research.

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Proper Market Research can boost up your Business

Proper Market Research can boost up your Business

What is the best way to take your business ahead? It is nothing but listen to your customers. That’s what today’s businessmen strongly believe in it. And what is the best way to get in touch with customers? It is nothing but online surveys. Today, there are tens of thousands companies benefiting from survey. They find it a wonderful way to reduce the gap between customers and companies. Gone are the days when a customer had to write a letter to a company for its products quality. It wasn’t much effective way to understand the needs of a customer and a letter was written mainly to complain about a product or a service.

Today, online survey is taken to not only complain but also appreciation of a product. Customers like to give both positive and negative feedbacks that ultimately give a company various opportunities to improve their products.

Now, the challenging thing about online survey is that you have to take a close eye on each and every review to come to the conclusion. In other words, you have to not to miss a single day to go through each new review and for this you have to appoint extra employees that can increase your expenses. What do you need to do now? To get over this problem, all you need to hire a B2B research panel.

A market research company is specialized in online survey service. It doesn’t matter how big your company is, a research panel is always ready to help you with its fine quality survey services. It has a team of experts who keep an eye on each of your surveys manually and send you reports timely. If your hired research panel notices any feedback that can ruin your company image, it will inform you as soon as possible and take permission to delete the feedback. A top market research company runs its own survey websites and every review goes live after approval from its expert survey analysers. It uses its own software to track IP of surveyors so that you will able to get the right survey details. These companies know very well that survey has been a wonderful way to earn extra for many people and they don’t hesitate to take make more than one account in a survey site to earn more. It’s why a customer and B2B panel use high-end software to stop making more than one account from one IP address. The interesting thing about these companies is that they offer online survey service at an affordable price. You can ask for a free quote from a research panel to see how affordable its service is. So, the time has come when you will look forward for effective online survey from a well-reputed market research panel. The service has been benefiting numbers of businessmen from all across the world for years. Now, it’s your to time enjoy it.

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Advantages of Online Surveys & Hiring a Reputed Market Research Company

Advantages of Online Surveys & Hiring a Reputed Market Research Company

Over the past 10 years, the use of online methods for market research has increased tremendously. Be it manufacturing units, IT firms and service providers, all like to hire the best online market research company to conduct surveys for their products. It is a cost effective market research method. It also takes less time as compared to traditional methods such as personal interviewing, telephone, letter and mail. There are various advantages of conducting market research surveys over the internet.

Advantages of Online Surveys
Instant Feedback! This is the topmost advantage of online survey. High-end software systems are used to collect feedbacks that save considerable time. It is easy to keep an eye on the up-to-dated reviews and go directly to the data analysis portion of the study. Instant feedback facility able the research company to send you feedbacks timely.

Connecting a Company to Customers indirectly! Customer comments, responses and suggestions about a company’s products, customer service orientation and business practices are one of the biggest advantages of surveys. Both negative and positive answers of customers help a company to develop better business strategies.

Inexpensive to Distribute! Online survey is all about getting survey from online. Here you don’t need to do special preparation in terms of organizing a meeting, preparing special feedback papers and labour. Ideally, research firms focus on expending study analysis, rather than distribution.

Cost Effective! The above mentioned advantages make online survey cost effective. You will able to get the realistic feedbacks at an affordable price. The saved money can be used for the development of your company…

Hiring the Best Market Research Company
Hiring the best research company depends on your efforts and a little bit knowledge. You need take out special time from your busy schedule to look for the best research company that is able to provide 24x7x365 coverage, provide the best quality online survey data collection, target anything you want, provide end to end solutions and have millions of panel. You need to hire the one that is able to provide survey service at an affordable price.

Take help from the search engines to search a reputed research company. The site quality of a research panel will also help you know whether the company is reliable or not. Go through the About Us, Our Team, Panel & Sample, Sampling Methodology and Quality Standards pages to know much about a research company. Remember, a reliable market research firm never hides anything from its customers. The prime aim of such company is to provide 100% customer satisfaction. You need to know that the research panel you tend to hire is providing a free quote. Go through the contact us page to know how to contact the potential research company. A reliable firm provides a simple contact us form and its original office address with telephone and fax numbers. If you notice these qualities in a research firm, you can rely on it to enjoy its online survey service.

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Hiring the Best B2B Research Panel

Hiring the Best B2B Research Panel

Do you know the secret of a successful business? It lies in one simple thing–listen to your customers. Whether you are a manufacturing unit or a service provider, you always need customer feedbacks to successfully run your business. It is customers who can guide you with their positive or negative feedbacks. Since commercialization of the internet, getting feedbacks from customers is quite easy. Online survey sites are available to get in touch with your customers indirectly. Register with an online survey site to continuously know what users are saying about your products. Do they like your products? Do they need some changes in your products? Do they have any problem with your products? Getting explicit answers of these questions are possible from surveys.

But the main problem is that do you have enough time to go through every review and come to the realistic conclusion of their feedbacks? Your responsibility towards work such as taking care of the quality of your products, managing office work and needs of employees hardly give you time to take a close look on each and every feedback. In this situation, you need help of a B2B research panel company.

These companies are specialised in providing online survey. They have a group of experts who efficiently handle survey sites. Getting feedbacks from a special zone like the US, the UK and even India are possible through a research panel company. They are dedicated towards their work responsibilities. Once you have succeeded to hire the best research panel, you can assure about getting a high quality survey service and can focus on your company progress …

Finding the best B2B Research Panel
Finding a reliable research panel is tricky. There are lots of things that you need to keep to your mind.

The foremost thing to consider is your targeted customers. Try to know the area you want to focus on. For example, you want to concentrate on Indian customers. In this situation, you need to hire the research panel that provides feedbacks of Indian customers.

Does the research panel provide services for your company? Many research panels cover wide varieties of industries such as information technology, online shopping, e-commerce, start-up online business and cross-border consultancy businesses.

Does your research panel prepare questionnaire? This is an important question that you cannot avoid. Ask your potential research panel about this.

You need to look for the research panel that uses high-end software to check every relevant data pertaining to the respondent like IP check, cookies and email ID. Try to know the panel dedication to detain frauds related to survey so that you will able to get the right survey service.

Hire the one that is committed to provide you with survey details in an organized way and timely. Ask for a free quote before finalizing a customer and B2B panel. Never hesitate to compare quotes of at least 4-5 panels to hire the best that is able to provide reliable survey service at an affordable price.

Resource Box: Hire the best B2B research panel. We are a top rated market research company in India offering full support to online companies with our superior quality survey service.

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Importance of Enjoying Quality Online Market Surveys

Importance of Enjoying Quality Online Market Surveys

A successful business stands for “a commitment to provide full customer satisfaction.” Every businessman tries to reach that goal and is curious to know about what consumers say about their products or services. It is the internet which fulfils the curiosity of businessmen to know their consumers behaviour for their products. In other words, it is online survey comes up as a convenient tool to keep an eye on consumers’ demands and reactions for your new or old products… It definitely gives you chance to refine your product quality to take the business ahead.

The thing to consider here is that as a dominated businessman you have less time to pay for surveys as you are focused to productivity of your business. In this situation, hiring an online market research company is a wise idea. It is responsible to gather customer feedback and demographic information for you without getting delay. It is not very surprising that survey is a tough job where C-level and decision makers panel work to provide accurate surveys.

market research company is specialized in understanding your business needs and accordingly it starts surveys. Understanding your competitors is also involved in its work to provide effective surveys. The interesting thing about market research companies is that most of them provide affordable survey services. You can order the firm for getting surveys of more countries. In other words, if you have planned to expand your business and want to target not only developed but also developing countries, you can order the online research panel in India for that.

Ideally, you don’t need to hire extra employees particularly for surveys and train them. The market research consultant has efficient employees who are capable enough in handling surveys of more than one company at a time.

The market research consultant tries to identify your targeted audiences and talk to you for creating surveys for a specific product. During conversation you need to be cleared with the things which you are expecting from surveys. It is no wonder that thousands of businessmen are getting benefits from surveys and wants to remain connected with it to grow their business.

All in all, your first goal is to hire an expert market research consultant. The second goal is to clear your views to the consultant so that you will get the expected result. The third goal is to take some time off from your busy schedule to check the surveys and understand what exactly consumers are expecting. These are a few things that help you a lot in the growth of your business. Online market research has now improved a lot. High-end technologies are used to determine the exact surveys in time. So, the time has come when you enjoy this latest technology for your business growth.

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A Short Account on Online Market Research

A Short Account on Online Market Research

A company progress totally depends on its quality services and consumers support with their healthy comments. Today,the internet comes up as an easier medium to know about consumers’ behaviour on your product through online surveys. Believe it or not, a vast majority of businessmen are getting profit from it. With the online survey which works on sampling methodology are trying to understand your consumers’ demands and what implement you need to make on their products…

Online Market Research
It doesn’t matter the type of business you are running. Either you are a service provider or selling products, your main goal is consumers’ satisfaction. In this situation, how come you can know about a consumer reaction for your product? It is online market research best known as the online survey helps you. This is the easier medium for consumers to talk about products. Consumers might either praise or criticize your product. But every word of consumers will be a lesson for you to grow your business. Praise will encourage you to increase your productivity whereas criticize will give you chance to refine your product quality to grow your business. Either thing will help your business to go ahead and understand your consumer demands.

Hiring Online Market Research Company

Running a business is a big responsibility where you have to stay focused on your productivity and employees’ needs. In this situation, if you try to focus on survey on your own, it will be tougher for you to pursue all responsibilities. To ease your survey task, it’s better to hire a panel research company. Such companies are specialized in gathering data to evaluate how well your new product launch is going on. They carefully examine market reaction on the product to assist you in creating better strategies to get better results. In other words, the big responsibility of managing online market research is done by the hired market research company efficiently. By this way, your only focus is to implement your product quality to gain consumers’ satisfaction.

A market research firm saves your time as well as money. You don’t need to hire additional workers to keep an eye on surveys. It will provide you data without getting any delay. It services are affordable, reliable and convenient. High end technology is used to gather data and an expert team is appointed to analyse the data. The interesting thing about an online research company is that it is able to keep an eye on global market survey if you have an intention to spread your business globally. Not only the US but also developing countries such as India and China are targeted to know consumers behaviour on your product.

If you think deeply, you can realize with the fact that the time has come up to take help of a market research company to stay alert for your consumer reactions on your services or products. Today, numbers of businessmen are benefiting from surveys and they have understood its power.

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