Know Your Respondents

Transparency regarding who your recruits are and where they come from is the key to providing confidence in the results you receive

Sourcing

Recruits are sourced in a variety of ways to ensure we reach the right people across a broad range of industries. We recruit panellists to our platform (opinionbureau.com) on a double opt-in basis, or onto our OSBT portal through affiliate networks, B2B blogs and forums.

Panellist Verification

We manually check the sign up information provided as far as possible based on emails, phone numbers and social media profiles. On request, clients will be able to request a sample of these respondent details (at a charge) as a form of reassurance of the quality we deliver.

Industry-Leading Tech

IRB invest in digital fingerprinting technology provided by Iovation to flag any inconsistencies or duplicates in our data. In the event of using partners to top up numbers, their data would also be run through this process before being shared with the client.

Internal pre-survey

Before being accepted onto our panel, participants must take part in an internal survey, designed in a way to catch inauthentic respondents with industry specific questions and ‘professional respondent’ checks. We also run short internal surveys to ensure we catch any changes with manual checks also carried out.

Panelist Engagement and Elimination Process (PEEP)

A quality control measure stringently followed to ensure the reliability of our panel. We have set industry standard for maintaining a large sample of respondents with up to date profiles.

Profiling Maintenance

Our panellists are incentivised to keep their profiles up to date in order to keep their surveys relevant