Know Your Respondents
Transparency regarding who your recruits are and where they come from is the key to providing confidence in the results you receive
Recruits are sourced in a variety of ways to ensure we reach the right people across a broad range of industries. We recruit panellists to our platform (opinionbureau.com) on a double opt-in basis, or onto our OSBT portal through affiliate networks, B2B blogs and forums.
We manually check the sign up information provided as far as possible based on emails, phone numbers and social media profiles. On request, clients will be able to request a sample of these respondent details (at a charge) as a form of reassurance of the quality we deliver.
IRB invest in digital fingerprinting technology provided by Iovation to flag any inconsistencies or duplicates in our data. In the event of using partners to top up numbers, their data would also be run through this process before being shared with the client.
Panelist Engagement and Elimination Process (PEEP)
Our panellists are incentivised to keep their profiles up to date in order to keep their surveys relevant