As universities and other higher education institutions conduct social research on current affairs, social attitudes, political policy preferences, media usage, trust in news outlets, and more, recruiting the right audience to participate in those studies is key. However, using strictly online or offline methodologies may leave you struggling to recruit hard-to-reach audiences such as low-income groups and those in specific regions or rural areas. Learn the benefits of a custom recruitment approach and see it applied in the client examples below.
Benefits of Custom Recruitment
A custom recruitment approach that includes a mix of online and offline methodologies gives higher education clients the utmost flexibility in reaching the right audience for social research, including those hard-to-reach participants. In addition to providing diversity in samples, custom recruitment also helps to keep data collection costs in check. As such, you may be able to recruit for larger sample sizes, which would be cost-prohibitive using offline methodology alone.
Examples of Custom Recruitment in Social Research for Higher Education
These examples show how we’ve used custom recruitment for higher education clients in India, the UK, and the United States for social research.
For more information on how IRB’s custom recruitment approach for higher education can help you, contact us today.