IRB sincerely believes that the protection of personal data of panelists or survey participants is the primary responsibility of all the Market Research companies who possess or process the data.
IRB keeps auditing it’s data protection mechanism regularly and follows the best practices outlined by international and local laws and leading Market Research Associations to ensure the compliance.
IRB is firmly committed to protect the privacy of survey participants and avoid the dissemination of their personally identifiable information, in accordance with international regulations including, but not limited to The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, GDPR (EU) and ISO. At Industry level, we follow the guidelines of Insight Association, ESOMAR and MRSI.
IRB’s privacy practices are being scrutinized and certified by TRUSTe every year since 2013