In our business, quality is not a minor thing. Every day, businesses all over the world make critical decisions based on research. Those of us who provide the data for market intelligence have to get it right and deliver it on time. At IRB, we are built from the ground up to ensure our data is accurate, clean, and delivered on time, every time. Our mission is to provide only clean and valid data to support mission-critical business initiatives.

From the outset, we designed a set of methodologies, technologies and procedures that are all aimed at achieving and delivering the highest standard of quality. And, we extend ourselves beyond that. We devote resources to monitor emerging business trends and technologies, so we can continually find ways to improve.

Key Quality Measures


We solicit, recruit, and scrupulously maintain a premium quality panel and keep them engaged with stimulating polls, surveys and incentives. Carefully screened and engaged panelists are more likely to share authentic responses. The result reflects in better, cleaner data

Meticulous Panel
Selection & Maintenance

Our industry-leading experts have developed our proprietary Panelist Engagement and Elimination Process (PEEP). A quality control measure stringently followed to ensure the reliability of our panel. We have set industry standard for maintaining a large sample of respondents with up to date profiles

Compliance with International Market
Research Guidelines

We follow all necessary guidelines, including ESOMAR and Insight Association. We are proud to be a member of MRSI and MRSUK.

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