Internet research bureau possesses and maintains an industry leading panel with a large, global sample of business executives, representing a wide array of disciplines and business categories

Our Panel Let's You know

...if IT executives plan to invest in security in the coming year?

...what CEOs think about the deployment of AI?

...if consumer packaged goods companies are increasing R&D?

Industry Leading Panel of Business Executives

We have spent a decade carefully building and maintaining our community of business executives who actively engage and participate in surveys. Our proprietary method of validation ensures that our panel information stays current providing relevant data from valid samples

What makes IRB unique?

A DEEP DATA COLLECTION ‘TOOLBOX’

We offer our survey programming platform in-house to ensure we meet all our clients needs

Our services are agile and highly customisable to get the data you need when you need it

A METHODICAL APPROACH TO PANEL MAINTENANCE

We take the maintenance of our proprietary panel very seriously . Our focus is to deliver our clients quality respondents through the rigorous process of recruiting, engaging, and nurturing our panellists. We meticulously monitor new panellists’ survey behaviour and remove the ones that fail to meet our expectations

RADICAL TRANSPARENCY TO MEET THE MOST STRINGENT REQUIREMENTS

For clients who need more detailed information about their respondents, we offer a premium service to meet the requirement. Our ‘Know Your Respondents’ (KYR)TM technology uses proprietary data collection techniques to enable a high degree of accuracy as well as the security of knowing the information is as current as possible. We monitor publicly available profiles of our panelists, which enables us to have up-to-the-minute knowledge of their current employment status

FLEXIBLE AND EFFICIENT SAMPLING METHODOLOGY

IRB has a highly capable in-house development capacity to ensure the level of flexibility to meet all our clients’ requirements. As a result, we can often deploy automated, programmatic sampling tools to maximize speed and minimize costs.  Our complex quota management tools will ensure sampling of the correct segments at the correct levels by automatically adjusting to responses in real time. This technique prevents oversampling, keeps your costs down, and speeds up the process