The Impact of Social Video Platforms on Consumer Behavior
The impact of social video platforms on consumer behavior Social video platforms like TikTok and YouTube are reshaping how consumers discover, evaluate, […]
Leveraging Rich Media for Deeper Consumer Insights
Traditional market research tools are no longer enough in a hyper-competitive, choice-saturated market.
The Evolution of Consumer Trust in the Digital Age
The Evolution of Consumer Trust in the Digital Age Consumer trust is in flux. Once, star ratings and online reviews were symbols […]
Integrating AI into Market Research: Opportunities and Challenges
Integrating AI into Market Research: Opportunities and Challenges
Synthetic Data Use Cases in Market Research
Synthetic data refers to data that is artificially generated rather than obtained by direct measurement.
6 Ways to Leverage AI in Your Market Research
Artificial Intelligence (AI) is transforming the landscape of market research, offering new ways to gather, analyze, and interpret data.
The Rise of Startups in India’s Electric Vehicle Ecosystem
Startups are emerging as significant players in India’s electric vehicle (EV) transformation
How Generative AI Is Impacting Research
Generative AI is revolutionizing various industries, and market research is no exception.
6 Best Practices to Conduct Market Research in Niche Categories
Navigating the intricacies of niche categories can be daunting but rewarding for anyone doing B2B and B2C research.[...]
The Battle Against Data Fraud: 5 Strategies to Ensure Integrity
Undoubtedly, the market research industry has been facing a critical issue in recent years: data quality.[...]
4 Kinds of ResTech Tools to Help You Be More Productive
Today, we live in an era where information is at our fingertips, and access to great amounts of information requires great responsibility.[...]
What Leads to Bad Quality in Research Panels? Part III
Keeping your panelists engaged is key to getting reliable, high-quality data. However, many organizations get too caught up in the [...]