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Conducting consumer market research in India has become more significant with time. The trends have also undergone changes and so have the patterns of the work. It is with the change in the market that a shift in its research methods has become imperative. The old age format of stopping people on their way to work or home and asking them a few questions and then collecting the data is of no use today. Nor do people have the time or the interest to indulge in such activities. The Internet Research Bureau is one of the leading global market research companies working in India and abroad offering novel and relevant services in this field.

Maintaining superior methods of market research, IRB is well aware of the complexities that may arise in the way of conducting and continuing high quality of research data and has all the requisite back up to go past such obstructions. Its consumer research panel in India is formed only after strict adherence to global standards of market research and maintenance of all rules and regulations related to it. Panel sampling is also intense, ensuring only the best qualifying participants for each survey undertaken.

Its name has been identified among leading global market research firms because of such factors and more. It has also revolutionised researching initiatives by conducting online surveys which have incentives for participants too. Such paid surveys get more takers and give a higher quality of panel. Customer research companies such as IR Bureau have to take up such innovative methods to stay ahead of competition and give businesses the best possible data in the most accurate form possible. A company of global market research in Delhi, the company has already spread its wings to over 16 countries and is still counting.