Adapting to Consumer Demand for Health-Conscious Products In recent years, the consumer landscape has dramatically shifted toward health-conscious living. This transformation is […]

Traditional market research tools are no longer enough in a hyper-competitive, choice-saturated market.

Integrating AI into Market Research: Opportunities and Challenges

Synthetic data refers to data that is artificially generated rather than obtained by direct measurement.

Artificial Intelligence (AI) is transforming the landscape of market research, offering new ways to gather, analyze, and interpret data.

Startups are emerging as significant players in India’s electric vehicle (EV) transformation

Know Your Respondent (KYR) is an intuitive process devised by the leading online market research company, Internet Research Bureau, to provide its clients with the[...]