Know Your Respondent (KYR)

Know Your Respondent (KYR) Introduction:

Know Your Respondent (KYR) is an intuitive process devised by the leading online market research company, Internet Research Bureau, to provide its clients with the confidence to implement business strategies based upon their market research, using demographics and psychographics properly.

Online market research has proven to be more accurate and cost-effective than conventional research. However, for specific purposes, research companies and research professionals may also need to know their respondents, as well as knowing their responses; to them ‘seeing is believing’ holds true. KYR conceptualized by Internet Research Bureau addresses this need. It will serve as the super validation of B2B panelists as required for B2B research surveys.

Who Is This For?
KYR is crucial for decision-makers, CXOs, middle and senior management professionals who look for strategic insights into new product development, product relaunch or rebranding, and concept testing. It is relevant even to specific departments, such as HR, Admin, and Sales professionals, who are looking for precise information to support them in their day-to-day operations.

KYR Advantage
Market researchers working in the B2B domain require greater accuracy to minimize possible variations in the research outcome. These researchers look for specific traits of the panelists, their engagement with the said subjects matter, and both the attitude as well as the aptitude towards it. This is where KYR can offer unique benefits to prospective researchers:

Empowers the B2B Panel further
KYR provides researchers and surveyors an opportunity to see for themselves who their respondents are. KYR furthers the transformative prowess of the B2B panel by giving the survey seeker a peek into the respondent’s virtual presence. It helps them to determine, the respondent’s aptitude, and survey matter exposure etc.

Increased Accuracy of Information shared by Respondents
The other advantage of KYR is that it ensures the consumer’s participation rather than the customer’s participation. When a client opts for KYR, it can scan through the social media page and online profile of their target respondents. It validates the set of information received by the respondents.

Better Survey Participation Rate
In the wake of new data privacy rules, and talk around potential privacy breaches, there is a chance of reduced participation in a client’s survey. By accessing a potential respondent’s online profile who has already given consent for the same, a client can still expect a balanced and more precise survey outcome.

Potentially More Meaningful Responses
Studies have shown that the probability of manipulation by respondents in cases where their social profile has been shared is significantly reduced.

Precise Sampling
With the explicit consent of our panelists, their social media profile is accessed. Accessing their channel specific media profile provides both cross verification of the respondent and highlights their channel specific engagement. Sometimes overexposure to a subject matter leads to bias. Similarly, even the professionalism in submitting the responses also affects the responses. Access to their (the respondent’s) digital profiling limits this effect and helps in precise sampling. It also helps IRB, as research facilitator, to optimize survey related communication.

Recent Posts

Job Description – Project Manager

 

Job Description: 

  • Executing online data collection projects
  • Communicating effectively with the clients & other stakeholders during the project life cycle to ensure timely completion of projects
  • Vendors Management & liaising  with other internal departments to successfully deliver all assignments
  • Meeting project margin requirements along with other sampling metrices
  • Ensuring client satisfaction scores are above desired benchmarks 

 

Education:

  • Masters/Bachelor’s Degree
  • 1-2 years’ experience - any field with client handling roles (preferably with US/EU based clients)
  • Open to 24*7 work culture
  • Effective Communication skills, both verbal and written
  • Creative problem-solving abilities

Job Description – Manager BDE (India)

 

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

  • Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
  • Generating new prospect leads, qualifying prospects and converting accounts.
  • Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
  • Leverage solution selling methods to determine customer need and provide solutions.
  • Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
  • The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
  • The person will carefully track account preferences, special requests, business trends and company performance feedback.
  • Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

  • Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

  • Delhi, India

Remuneration:

  • Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

Required 5+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

Job Description – HR Trainee

 

Job Description: 

  • Source and recruit candidates by using database, social media, contacting colleges and other various recruitment sources/portals.
  • Calling candidates.
  • Coordination with applicants, conduction of job interviews and preparation of following steps.
  • And handling other administrative work.

 

Skills Required:

  • Graduate with good communication skills.
  • Self-Motivated
  • Enthusiastic
  • Willingness to learn with responsibility.

 

Location: Delhi (Will prefer candidates those are currently based out in Delhi only.)

Stipend: 12-15k per month.

Experience:

  • Looking for fresh graduates/ post-graduates with the relevant education background.

Job Description – Client Development (Associate)

 

Skills Requirement:

  • Must have at-least 2-3 years of experience working in sales (front-end or back-end).
  • Must be knowledgeable about preparing quotations or presentations for the client.
  • Proficient in English writing.
  • Good knowledge of MS office.
  • Good understanding of sales, bidding and negotiating techniques.
  • Open to work night shifts.

 

Job Description:

  1. Reaching out to new prospects through e-mails or call.
  2. Preparing quotations for bids from existing clients.
  3. Maintaining reports of the bids done.

Job Description – Sales Director (US)

 

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

  • Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
  • Generating new prospect leads, qualifying prospects and converting accounts.
  • Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
  • Leverage solution selling methods to determine customer need and provide solutions.
  • Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
  • The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
  • The person will carefully track account preferences, special requests, business trends and company performance feedback.
  • Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

  • Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

  • North America, US.

Remuneration:

  • Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

  • BA/BS and 8+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

Job Description – IT Sales

 

Job Description

  • Should have experience in sales of IT Services like website/software development, app development, etc.
  • Create new business opportunities and setting up meetings.
  • Planning and preparing presentations & proposal for new business opportunities
  • The candidate should have good communication and negotiation skills.
  • Build long-term relationships with new and existing customers.
  • Meet with customers/clients face to face or over the phone.
  • Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.

Skills Required:

  • Excellent Communication Skill - Written & Verbal
  • Ability to work in a fast-paced, high-pressure environment.
  • Excellent client handling skills.
  • Excellent understanding of the marketing research industry.
  • Good Business Analytical Skills

Qualification

  • Full-time Bachelor's or Master’s degree from a reputed college or institute.

Experience Required:

  • Minimum 3 years of experience in required skills and industry.

 

NOTE: ONLY MALE CANDIDATES ARE PREFERABLE.

Marketing Executive

 

Job Description/Responsibility

  • Create and Manage Social Media Campaigns, posts, polls and Ads.
    Manage Social Media Channels Facebook, Twitter, Instagram, Linkedin, etc.
    Execution of our Digital Marketing and Advertising Campaigns, Promotions for Lead generation.
  • Posting content on social media channels and activity monitoring the results.
  • Scheduling and posting market research polls and results.
  • Assisting Marketing Manager in her day-to-day activity and working as team to ensure marketing success.
  • Proof reading content before publishing and correcting errors.

Skills Required: 

  • Excellent written and verbal communication skills with good content writing ability
    Extremely organized
  • Ability to work in a fast-paced, high-pressure environment.
  • Willingness to learn latest marketing and technology concepts
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing – Preferred
  • Experience in building social media communities general marketing experience – Preferred
  • Analytical mindset and critical thinking.

Qualification

  • Graduate degree in any field (Preferred – Science, Arts, Business, Management, Marketing)

 Experience Required: 

  • Minimum 1 year of experience in the required skills.

 

User Acquisition Manager

 

Job Description

  • Help manage operations of our user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search.
  • Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users.
  • Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns.
  • Efficiently drive new user acquisition via paid campaigns
  • Build, optimize, and scale campaigns across a variety of partners and channels (search, display, video)
  • Identify, explore, and prioritize new acquisition marketing and growth opportunities.
  • Keep daily, weekly, and monthly campaign reporting to keep the team up to speed on active campaigns.
  • Collaborate with internal teams and external agencies to develop and test new ad creative.
  • Help define new UA tools and update existing UA tools to make the team faster, better, and more efficient.

Knowledge, Skills, and Abilities:

  • Ability to analyse performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value.
  • Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, and finance to ensure shared vision and drive initiatives forward.
  • Ability to initiate and drive projects to completion with minimal guidance.
  • A team player who can collaborate with cross-functional teams and external stakeholders.
  • Excellent presentation skills and comfort presenting to and communicating with senior leadership.

Preference:

  • Experience building a user acquisition program from the ground up.
  • Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (search, display, video, social, influencer).
  • Experience partnering with external agencies to design and optimize creative across channels and countries.

Minimum Qualifications:

  • Bachelor’s degree or equivalent years of experience
  • 5+ years of experience in performance marketing, affiliate marketing, publisher management, or user acquisition role.
  • Expertise in Excel and familiarity with SQL and data visualization tools.

 

MIS Executive

 

Job Description: 

  • Preparing MIS reports on daily, weekly and monthly basis.
  • Where necessary, carry out additional research based on the requirements.
  • Candidate must understand of operational process and logical thinking
  • Ability to work on data and generate various types of reports
  • Good Experience on MS Office (especially MS Excel).  

Skills Required

  1. Candidate should possess excellent oral and written communication skills.
  2. A positive and goal-oriented attitude & should be.
  3. Out of the box thinking and solution-oriented approach.
  4. Comprehensive knowledge of MS Office (especially MS Excel)

Education:

Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Experience Required:

  • 0-1 Year of experience

SQL Developer

 

Job Description: 

  • Hands-on experience in Database design and development
  • Designing, developing and implementing quality database solutions to meet complex project requirements as per defined timelines.
  • Creating Technical Design documents
  • Suggesting new processes, tools, techniques etc to improve the quality of work
  • Extensive experience in optimizing the queries, writing Stored Procedures, Functions, Triggers, Views etc
  • Knowledge of Microsoft SQL Analysis services and/or .NET or PowerBI experience will be an added advantage
  • Ability to independently deliver complex development projects
  • Experience in monitoring SQL Server logs and recovery model, ensure the backup operations, batch commands, or other scripts and processes have completed successfully.
  • Using SQL server reporting services SSRS delivering enterprise, Web-enabled reporting so create reports that draw content from a variety of data sources Proficiency in SSRS for reporting services
  • Experience in Implementing Database Mirroring and Log shipping with SQL server
  • Experience in SQL Server Database Administration/ Development using MS SQL Server Management Studio 

Education:

  • Tech./B.E./MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 Junior DBA 

 

Job Description: 

  1. Ensure performance, security, and availability of databases.
  2. Query optimization, Database management, Tuning
  3. Provide performance-related support & systems related support for MySQL data structures in test, quality assurance & production environments utilizing current toolsets.
  4. Participate in project meetings, as necessary, to understand application & database requirements. Collaborate with other team members and stakeholders.
  5. Utilize logic & reasoning to identify strengths & weaknesses of alternative solutions, conclusions, or approaches to problems.
  6. Profile server resource usage optimize and tweak as necessary.
  7. Ready to provide 24×7 production support.

Skills Required:

  • Graduate with technical specialization or any diploma equivalent to it.
  • SQL DBA knowledge is must.
  • Minimum 1-2 years of experience required.

Senior DBA 

 

Job Description:

  • Manage SQL Server & MySQL databases
  • Configure and maintain database servers and processes
  • Monitor system's health and performance
  • Ensure high levels of performance, availability, sustainability and security
  • Analyse, solve, and correct issues in real time
  • Provide suggestions for solutions
  • Refine and automate regular processes, track issues, and document changes
  • Assist developers with query tuning and schema refinement
  • SQL Reporting Services
  • Provide 24x7 support for critical production systems
  • Perform scheduled maintenance and support release deployment activities

Education:

  • Tech./B.E./BCA/MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 3 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 

PHP Junior 

 

Job Description:

  1. Candidate must have basic Knowledge in
    • PHP,
    • HTML5,
    • CSS3,
    • JavaScript,
    • WordPress
  2. Must be able to work on agile methodology.
  3. Must be open to work in various technologies and platforms
  4. Good knowledge of MySql Database 

Skills Required: 

  • Required fresh talented B.Tech / BE / MCA Graduate.
  • Good knowledge of HTML5 / CSS3, Javascript, core PHP, and WordPress.
  • Eager to learn new technologies and frameworks and able to work on multiple projects.

JD – Junior Java Developer

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com.  

Competencies Required:

  1. Should have experience in Java, J2EE technologies.
  2. Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  3. Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  4. Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  5. Good Database concepts (MySQL)
  6. Good exposure to object-oriented design patterns. 

Industry Experience/Exposure:

  1. At least 2 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

SENIOR JAVA DEVELOPER

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com. 

Competencies Required:

  • Should have experience in Java, J2EE technologies.
  • Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  • Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  • Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  • Good Database concepts (MySQL)
  • Good exposure to object-oriented design patterns. 

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

Industry Experience/Exposure:

  • At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Management Trainee

 

Skills Required

  • Candidate should possess excellent oral and written communication skills.
  • A positive and goal-oriented attitude & should be.
  • Out of the box thinking and solution-oriented approach.
  • Comprehensive knowledge of MS Office (especially MS Excel)

Education:

  • Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Job Description: 

Will discuss in person.

Senior PHP Developer 

 

Job Description:

  • Candidate has to work on front-end HTML5/CSS/JS/Jquery.
  • Must be able to work on agile methodology.
  • Must be open to work in various technologies and platforms
  • Must have experience on: WordPress, WordPress custom theme creation, WordPress plugin development, codeigniter, laravel and Mysql.
  • Must have familiar with Web technologies like: html, css, java script, Jquery 

Skills Required:

  • Required B.Tech/B.E./BCA/MCA Graduate.
  • Must a strong technical background with understanding and/or hands-on experience in software development and web technologies.
  • Eager to learn new technologies and framework and able to work on multiple projects
  • Require Trained/knowledgeable candidates to start work from Day 1.

Experience Required: 

  • Minimum 3 year of relevant experience required.