HomeQualityRigorous checks for total confidence

Rigorous checks for total confidence

Quality Assurance

We understand the importance of reliable and trustworthy data, particularly in the B2B space. This is why we are committed to a rigorous process of checks to ensure clients have confidence in the data we deliver.

Panel Recruitment Quality Measures

We take the following measures to ensure only high-quality panel respondents enter your surveys

Authentic Respondents

Authentic Respondents

With a B2B focused panel, the norm is to offer higher incentives for surveys of this nature, meaning we have fewer panellists searching out higher ticket items and ‘bad traffic’ being directed to those surveys. This is shown in our extremely low levels of rejected responses, at around 10% compared with an industry average of 40%.

Low panel churn

Low panel churn

With strong targeting and accurate profiling, we invite participants to the most relevant surveys which apply to them. Not only does this ensure more efficient projects driven by high start rates, it also leads to panellist satisfaction and a lower panel churn. This in turn means we have a larger pool of respondents to recontact if required.

Data Protection

Data Protection

We’re firmly committed to protecting the privacy of our participants in all regions by adhering to the international regulations which are in place. We’re affiliated with and follow the guidelines of the MRS, MRSI and the Insights Association.