While life as we know it seems to change minute by minute now, the business environment has proven to be just as fluid. Everyone is scrambling to ensure that measures are in place to keep employees healthy, and to keep business running as smoothly as possible. For most, that means moving business online where possible. But it’s not just to facilitate remote work, this may also be the way to keep your market research running too. Here’s why and how.
It May Become a Necessity
Everyone has been advised to employ social distance, but we’re seeing more and more local and state governments start to require sheltering at home to help slow the COVID-19 spread. This puts any type of face-to-face research at a halt, and phone center research, as well, for an undetermined amount of time. However, online research can still easily be conducted.
Pros of Online Research
Of course, online research has been around for years. Many businesses likely already use it to some extent, but we feel it’s well worth revisiting the advantages specifically as they apply to the challenges you’re facing now.
A Partner to Help You
Regardless of the pros, we understand you may not know where to start, or how to ensure a smooth transition to online research. As an experienced online research panel company, we can help. We’ve always been 100% digital and are equipped with the technology and methods to make sure there’s no functional or operational disruption of your research. What’s more, we also offer support services such as survey programming, hosting and data collection with a team of experts here to guide you throughout the process.
We are committed to helping businesses like yours in these challenging times. For more information, contact IRB today.
