Global B2B Research During the Pandemic

An Interview with IRB's Ashutosh Singh

Conducting research across the globe comes with a variety of challenges and doing so among B2B professionals adds yet another layer of complexity. With a pandemic on top of that, the industry is being put to the test in ways we never imagined. So, why have some fared better than others? IRB President, Ashutosh “Ashu” Singh, answers these kinds of questions in an interview that also discusses the impact of COVID-19 on researchers and respondents, as well as, where we go from here.

Describe the impact thus far of COVID-19 on your business as an online panel vendor?

“There has been some slow down for sure. But the reality is that there are a limited number of quality panel companies in the B2B sample space, which helps us. So while there hasn’t been a lot of new research coming in from current clients beyond what’s already in the pipeline, we are seeing more new clients. I think the reason is two-fold. One, clients are moving their offline book of research online where they can. Also, more clients are shopping around to see if they may be able to cut expenses or find more value with a new partner.”

What have you observed globally in terms of market research?

“Our reach extends to over 20 countries and, of course, there are always differences by region. But what we’ve seen since COVID-19 was initially the volume of research was higher in North America as it lagged a bit in terms of the pandemic taking hold. In Europe and APAC, we’re starting to see some uplift now. What’s interesting is that in APAC most research has always been offline, in Europe about 50/50 and in North American, 85-90% is already online. So, for us as an online panel vendor, we’re not expecting to see much growth from North America, but this may be what finally pushes online ahead in other regions.”

How have response rates been impacted?

“Right now we’re seeing more people responding because they’re at home and simply don’t have as much to do. However, we’re also seeing more fraudulent behaviors, which is concerning. So we’ve been working hard on the logic; and ‘tricks’ so to speak, to get this under control. Beyond that, one issue is while there may be plenty of respondents, are there enough surveys to keep them engaged with research levels down in the near term? Interestingly, we increased our capacity at the beginning of the year before all this hit, and although may be incurring extra costs now it will be worth it to be ready when the bump comes. Preparation is everything.”

As a digital business, do you feel you were better prepared to navigate the impact of COVID-19?

“Being digital since the beginning has always been a core strength of ours in the B2B sample space. That said, yes it has also helped us during the pandemic. Serving our clients has been very smooth, as it always has been. I think that’s been very reassuring for them. As everything else has seemingly been turned upside down, it’s business as usual in terms of their research with IRB. Some extra coordination was required in terms of managing resources but being digital gives us great flexibility; so again overall it’s been very smooth.”

Have you seen any positives come from this crisis?

“It’s tough right now as everyone knows. We’re all trying to balance everything – cash flow, declining volume – while wondering how bad it will become or how long it will go. But, I think there’s always a positive side. When things start getting more normal again and business is back I think there will be more trust in research and people will see more value in it.  The world has changed and we’re still unsure of a lot of things, how this will play out, so research will be key to understanding what’s changed for customers in terms of needs, preferences and what will make them come back. And feel safe in doing so.”

Do you see any research trends ahead for some of the key industries most affected by COVID-19?

“I think the IT/technology sector will come out with strong research budgets. These companies will want to make the most of how their products/services have sort of pulled us through. We all want to be more prepared if we have to face something like this again so I believe they’ll invest in R&D to fill that gap. The travel-related industries will take longer because they’ve been impacted so much, but again they need to understand how to get customers back, the measures they need to take to help them feel safe and how to market to customers in this new reality. It will be different.”

Where does B2B market research go from here?

“People across the globe are becoming frustrated by not being able to connect with other people. It’s needed, but hard. So I think we’re really going to start understanding and appreciating the value of human interaction more. I talked before about how businesses are going to need to connect more with customers to get them back. So even though you may have data coming from everywhere with technology – 100 different behavior points from AI – you still need to supplement that by truly listening to what your decision maker has to say. In B2B, not every user is a decision maker, but at the same time there may be multiple decision makers and the right person or people may not be tracked by AI – you just don’t know. So I really see primary research coming back around for that reason.”

Internet Research Bureau is committed to helping businesses like yours in these challenging times. For more information, contact us today.

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Job Description – Project Manager

 

Job Description: 

  • Executing online data collection projects
  • Communicating effectively with the clients & other stakeholders during the project life cycle to ensure timely completion of projects
  • Vendors Management & liaising  with other internal departments to successfully deliver all assignments
  • Meeting project margin requirements along with other sampling metrices
  • Ensuring client satisfaction scores are above desired benchmarks 

 

Education:

  • Masters/Bachelor’s Degree
  • 1-2 years’ experience - any field with client handling roles (preferably with US/EU based clients)
  • Open to 24*7 work culture
  • Effective Communication skills, both verbal and written
  • Creative problem-solving abilities

Job Description – Manager BDE (India)

 

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

  • Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
  • Generating new prospect leads, qualifying prospects and converting accounts.
  • Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
  • Leverage solution selling methods to determine customer need and provide solutions.
  • Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
  • The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
  • The person will carefully track account preferences, special requests, business trends and company performance feedback.
  • Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

  • Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

  • Delhi, India

Remuneration:

  • Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

Required 5+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

Job Description – HR Trainee

 

Job Description: 

  • Source and recruit candidates by using database, social media, contacting colleges and other various recruitment sources/portals.
  • Calling candidates.
  • Coordination with applicants, conduction of job interviews and preparation of following steps.
  • And handling other administrative work.

 

Skills Required:

  • Graduate with good communication skills.
  • Self-Motivated
  • Enthusiastic
  • Willingness to learn with responsibility.

 

Location: Delhi (Will prefer candidates those are currently based out in Delhi only.)

Stipend: 12-15k per month.

Experience:

  • Looking for fresh graduates/ post-graduates with the relevant education background.

Job Description – Client Development (Associate)

 

Skills Requirement:

  • Must have at-least 2-3 years of experience working in sales (front-end or back-end).
  • Must be knowledgeable about preparing quotations or presentations for the client.
  • Proficient in English writing.
  • Good knowledge of MS office.
  • Good understanding of sales, bidding and negotiating techniques.
  • Open to work night shifts.

 

Job Description:

  1. Reaching out to new prospects through e-mails or call.
  2. Preparing quotations for bids from existing clients.
  3. Maintaining reports of the bids done.

Job Description – Sales Director (US)

 

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

  • Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
  • Generating new prospect leads, qualifying prospects and converting accounts.
  • Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
  • Leverage solution selling methods to determine customer need and provide solutions.
  • Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
  • The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
  • The person will carefully track account preferences, special requests, business trends and company performance feedback.
  • Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

  • Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

  • North America, US.

Remuneration:

  • Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

  • BA/BS and 8+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

Job Description – IT Sales

 

Job Description

  • Should have experience in sales of IT Services like website/software development, app development, etc.
  • Create new business opportunities and setting up meetings.
  • Planning and preparing presentations & proposal for new business opportunities
  • The candidate should have good communication and negotiation skills.
  • Build long-term relationships with new and existing customers.
  • Meet with customers/clients face to face or over the phone.
  • Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.

Skills Required:

  • Excellent Communication Skill - Written & Verbal
  • Ability to work in a fast-paced, high-pressure environment.
  • Excellent client handling skills.
  • Excellent understanding of the marketing research industry.
  • Good Business Analytical Skills

Qualification

  • Full-time Bachelor's or Master’s degree from a reputed college or institute.

Experience Required:

  • Minimum 3 years of experience in required skills and industry.

 

NOTE: ONLY MALE CANDIDATES ARE PREFERABLE.

Marketing Executive

 

Job Description/Responsibility

  • Create and Manage Social Media Campaigns, posts, polls and Ads.
    Manage Social Media Channels Facebook, Twitter, Instagram, Linkedin, etc.
    Execution of our Digital Marketing and Advertising Campaigns, Promotions for Lead generation.
  • Posting content on social media channels and activity monitoring the results.
  • Scheduling and posting market research polls and results.
  • Assisting Marketing Manager in her day-to-day activity and working as team to ensure marketing success.
  • Proof reading content before publishing and correcting errors.

Skills Required: 

  • Excellent written and verbal communication skills with good content writing ability
    Extremely organized
  • Ability to work in a fast-paced, high-pressure environment.
  • Willingness to learn latest marketing and technology concepts
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing – Preferred
  • Experience in building social media communities general marketing experience – Preferred
  • Analytical mindset and critical thinking.

Qualification

  • Graduate degree in any field (Preferred – Science, Arts, Business, Management, Marketing)

 Experience Required: 

  • Minimum 1 year of experience in the required skills.

 

User Acquisition Manager

 

Job Description

  • Help manage operations of our user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search.
  • Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users.
  • Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns.
  • Efficiently drive new user acquisition via paid campaigns
  • Build, optimize, and scale campaigns across a variety of partners and channels (search, display, video)
  • Identify, explore, and prioritize new acquisition marketing and growth opportunities.
  • Keep daily, weekly, and monthly campaign reporting to keep the team up to speed on active campaigns.
  • Collaborate with internal teams and external agencies to develop and test new ad creative.
  • Help define new UA tools and update existing UA tools to make the team faster, better, and more efficient.

Knowledge, Skills, and Abilities:

  • Ability to analyse performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value.
  • Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, and finance to ensure shared vision and drive initiatives forward.
  • Ability to initiate and drive projects to completion with minimal guidance.
  • A team player who can collaborate with cross-functional teams and external stakeholders.
  • Excellent presentation skills and comfort presenting to and communicating with senior leadership.

Preference:

  • Experience building a user acquisition program from the ground up.
  • Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (search, display, video, social, influencer).
  • Experience partnering with external agencies to design and optimize creative across channels and countries.

Minimum Qualifications:

  • Bachelor’s degree or equivalent years of experience
  • 5+ years of experience in performance marketing, affiliate marketing, publisher management, or user acquisition role.
  • Expertise in Excel and familiarity with SQL and data visualization tools.

 

MIS Executive

 

Job Description: 

  • Preparing MIS reports on daily, weekly and monthly basis.
  • Where necessary, carry out additional research based on the requirements.
  • Candidate must understand of operational process and logical thinking
  • Ability to work on data and generate various types of reports
  • Good Experience on MS Office (especially MS Excel).  

Skills Required

  1. Candidate should possess excellent oral and written communication skills.
  2. A positive and goal-oriented attitude & should be.
  3. Out of the box thinking and solution-oriented approach.
  4. Comprehensive knowledge of MS Office (especially MS Excel)

Education:

Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Experience Required:

  • 0-1 Year of experience

SQL Developer

 

Job Description: 

  • Hands-on experience in Database design and development
  • Designing, developing and implementing quality database solutions to meet complex project requirements as per defined timelines.
  • Creating Technical Design documents
  • Suggesting new processes, tools, techniques etc to improve the quality of work
  • Extensive experience in optimizing the queries, writing Stored Procedures, Functions, Triggers, Views etc
  • Knowledge of Microsoft SQL Analysis services and/or .NET or PowerBI experience will be an added advantage
  • Ability to independently deliver complex development projects
  • Experience in monitoring SQL Server logs and recovery model, ensure the backup operations, batch commands, or other scripts and processes have completed successfully.
  • Using SQL server reporting services SSRS delivering enterprise, Web-enabled reporting so create reports that draw content from a variety of data sources Proficiency in SSRS for reporting services
  • Experience in Implementing Database Mirroring and Log shipping with SQL server
  • Experience in SQL Server Database Administration/ Development using MS SQL Server Management Studio 

Education:

  • Tech./B.E./MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 Junior DBA 

 

Job Description: 

  1. Ensure performance, security, and availability of databases.
  2. Query optimization, Database management, Tuning
  3. Provide performance-related support & systems related support for MySQL data structures in test, quality assurance & production environments utilizing current toolsets.
  4. Participate in project meetings, as necessary, to understand application & database requirements. Collaborate with other team members and stakeholders.
  5. Utilize logic & reasoning to identify strengths & weaknesses of alternative solutions, conclusions, or approaches to problems.
  6. Profile server resource usage optimize and tweak as necessary.
  7. Ready to provide 24×7 production support.

Skills Required:

  • Graduate with technical specialization or any diploma equivalent to it.
  • SQL DBA knowledge is must.
  • Minimum 1-2 years of experience required.

Senior DBA 

 

Job Description:

  • Manage SQL Server & MySQL databases
  • Configure and maintain database servers and processes
  • Monitor system's health and performance
  • Ensure high levels of performance, availability, sustainability and security
  • Analyse, solve, and correct issues in real time
  • Provide suggestions for solutions
  • Refine and automate regular processes, track issues, and document changes
  • Assist developers with query tuning and schema refinement
  • SQL Reporting Services
  • Provide 24x7 support for critical production systems
  • Perform scheduled maintenance and support release deployment activities

Education:

  • Tech./B.E./BCA/MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 3 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 

PHP Junior 

 

Job Description:

  1. Candidate must have basic Knowledge in
    • PHP,
    • HTML5,
    • CSS3,
    • JavaScript,
    • WordPress
  2. Must be able to work on agile methodology.
  3. Must be open to work in various technologies and platforms
  4. Good knowledge of MySql Database 

Skills Required: 

  • Required fresh talented B.Tech / BE / MCA Graduate.
  • Good knowledge of HTML5 / CSS3, Javascript, core PHP, and WordPress.
  • Eager to learn new technologies and frameworks and able to work on multiple projects.

JD – Junior Java Developer

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com.  

Competencies Required:

  1. Should have experience in Java, J2EE technologies.
  2. Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  3. Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  4. Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  5. Good Database concepts (MySQL)
  6. Good exposure to object-oriented design patterns. 

Industry Experience/Exposure:

  1. At least 2 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

SENIOR JAVA DEVELOPER

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com. 

Competencies Required:

  • Should have experience in Java, J2EE technologies.
  • Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  • Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  • Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  • Good Database concepts (MySQL)
  • Good exposure to object-oriented design patterns. 

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

Industry Experience/Exposure:

  • At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Management Trainee

 

Skills Required

  • Candidate should possess excellent oral and written communication skills.
  • A positive and goal-oriented attitude & should be.
  • Out of the box thinking and solution-oriented approach.
  • Comprehensive knowledge of MS Office (especially MS Excel)

Education:

  • Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Job Description: 

Will discuss in person.

Senior PHP Developer 

 

Job Description:

  • Candidate has to work on front-end HTML5/CSS/JS/Jquery.
  • Must be able to work on agile methodology.
  • Must be open to work in various technologies and platforms
  • Must have experience on: WordPress, WordPress custom theme creation, WordPress plugin development, codeigniter, laravel and Mysql.
  • Must have familiar with Web technologies like: html, css, java script, Jquery 

Skills Required:

  • Required B.Tech/B.E./BCA/MCA Graduate.
  • Must a strong technical background with understanding and/or hands-on experience in software development and web technologies.
  • Eager to learn new technologies and framework and able to work on multiple projects
  • Require Trained/knowledgeable candidates to start work from Day 1.

Experience Required: 

  • Minimum 3 year of relevant experience required.