In our business, quality is not a minor thing. It is everything. Every day, businesses all over the world make critical decisions based on research. Those of us who provide the data for market intelligence have to get it right and deliver it on time. At IRB, we are built from the ground up to ensure our data is accurate, clean, and delivered on time, every time. Our mission is to provide only clean and valid data to support mission-critical business initiatives.

From the outset, we designed a set of methodologies, technologies and procedures that are all aimed at achieving and delivering the highest standard of quality. And, we extend ourselves beyond that. We devote resources to monitor emerging business trends and technologies, so we can continually find ways to improve.

Key Quality Measures