Rapid growth of internet usage in emerging markets provides a unique opportunity for our clients to execute cost-effective consumer research

If you are looking to do a project for the consumer market, IRB can provide a full suite of services to position you for success…

Identifying research objective
  • Setting research agenda
  • Setting goals
  • Creating action plans
Creating research design
  • Preparation of questionnaires
  • Online survey programming
Collecting feedback
  • Sending surveys to targeted panel members
  • Outreach to encourage survey participation
  • Computer-Assisted Telephonic Interview
  • Computer-Assisted Personal Interview
Analysing survey results
  • Processing and simplifying complex data
  • Using analysis tools or advanced programs to interpret data
Preparing report
  • Compiling reports with survey findings
  • User-friendly representation of data, for uses such as developing product strategy etc.
  • Providing customer insights to enable smart business decisions