Key Market Research Trends to Watch Out For, In 2019

The previous year saw crucial technological advancements shaping Market Research. Before we get into the detail, remember none of us can predict with 100% certainty. However going by the experience and past, some of the obvious anticipated trends in Market Research have been laid out sequentially. 

Blockchain Set to Revolutionize MR Space Since Blockchain provides companies with an incorruptible register of all transactions between parties, its information is available for public and is easily identifiable and verifiable. It is opening new avenues for market researchers who may find means to deploy it for the benefit of clients. From offering the provision to track past performance, and a series of information related to a specific domain, it is natural that more and more companies will find it a time-saving and research optimizing exercise to invest in Blockchain empowered market research. It will play a crucial role especially for small businesses and start-ups where the stakes are high. It is also supposed to push the risk-taking appetite of the startups and entrepreneurs to the lower side. According to Ian Roberts, the Director of Sales, Internet Research Bureau, UK it is going to help with optimized handling of multiple data sources. Further refinement of Machine Language This year automation into software programming of research companies will go full swing. Compilation of data related to standardized coding applies to cross-category filtration, programming to eliminate redundant data, etc. will be required. It will pave the way for more emphasis on machine language learning. Artificial Intelligence The effort is already focusing on improving digital marketing parameters which provide us glimpses of its potential. The interpretation of CPM (cost per million impressions) by content sharing websites adopted by digital marketers could be considered as one such example. Where clicking on a suggested search phrase or watching ads shown without closing them during certain seconds are counted as impressions. Intuitive smiley based response capturing through kiosks placed at key locations inside a mall, or supermarket, are some of the practices to register customer’s feedback. This is going to expand further to track movement and emotions. Companies are already working on identifying various human emotions. So far there are six basic emotions identified. This will provide a new space of engaging customers for companies as it will not just capture the written or the keyed-in response, it will also match their expression with this, and it may alert the researcher in cases where these do not match. B2B research is going to get costlier Considering the amount that is invested in the entire B2B exercise; availability of business professionals, lack of time and the toil involved, costs are going to add up. However, when compared with on-site visits and other uncertainties associated with physical screening, the effort put into online capturing of responses from B2B professionals will still be more economical. Experts also claimed that in the wake of increased security concerns and quality of information one could expect online in a limited time frame, it would be worth the investment. Redefining Networking It is not just about person to person networking, but peer to peer computer networking. Big data houses which will shake hands, even researchers from different domains will be required to network and exchange insights. It will be important not just to benefit their customers but also their own selves. As the outcome of each research project is going to play an important role in decision-making, networking of researchers coming forward to exchange cross-industry insights is going to be crucial. We are likely to see the growth of not just the researchers open to networking, even the research seekers, the companies, and decision makers are likely to explore meaningful networking more often in order to optimize and get the maximum out of market research. Confident look at the margin of error More and more efforts are being made to increase accuracy. However, getting to that perfect state is going to be next to impossible. It is like Einstein’s formula of E=mc2. Technically, energy can be equated to mass multiplied by the speed of light squared. It means that even the miniscule amount of mass can contain mammoth energy reservoir or that any particle acquiring some mass can never achieve the speed of light. The same analogy may apply to research. We can get closer to the perfect prediction, but this will always remain elusive. Market Researchers will have to take into consideration the margin of errors and what margin is acceptable. Expansion of MR Core Team We are also going to see the entry of psychologists, educators, and social behavior facilitators to market research teams. They are going not just to bring deeper insight into buyers’ and consumers’ psychology, but also to help in decoding the respondent’s insight. Their inclusion is going to be a welcome addition for researchers as with professional respondents, identification of the relevant panelists, and extracting of relevant information is going to be more challenging. Hence this need! More focus on data relevance Instead of a faster turnaround of responses and fieldwork, more focus will be on the relevance of outcome. Research companies which focus more on due diligence, end-to-end project management, and working on a more meaningful and informative presentation of information are going to be in demand in the future. Coexistence of AI and Human Intervention/Analysis Complete reliance on AI could be catastrophic. In spite of proven benefits in automation and streamlining of processes, there are limitations which require human intervention. If that were not the case, we would have witnessed huge success of Google’s most disliked video, Rewind 2018 otherwise! It will take some time when AI can interpret nuances of speech, facial expressions and think of interpreting the responses of people with a dominant right brain. Till that time, a fine balance between humans and AI will be desirable.

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Job Description – IT Sales

 

Job Description

  • Should have experience in sales of IT Services like website/software development, app development, etc.
  • Create new business opportunities and setting up meetings.
  • Planning and preparing presentations & proposal for new business opportunities
  • The candidate should have good communication and negotiation skills.
  • Build long-term relationships with new and existing customers.
  • Meet with customers/clients face to face or over the phone.
  • Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.

Skills Required:

  • Excellent Communication Skill - Written & Verbal
  • Ability to work in a fast-paced, high-pressure environment.
  • Excellent client handling skills.
  • Excellent understanding of the marketing research industry.
  • Good Business Analytical Skills

Qualification

  • Full-time Bachelor's or Master’s degree from a reputed college or institute.

Experience Required:

  • Minimum 3 years of experience in required skills and industry.

 

NOTE: ONLY MALE CANDIDATES ARE PREFERABLE.

Marketing Executive

 

Job Description/Responsibility

  • Create and Manage Social Media Campaigns, posts, polls and Ads.
    Manage Social Media Channels Facebook, Twitter, Instagram, Linkedin, etc.
    Execution of our Digital Marketing and Advertising Campaigns, Promotions for Lead generation.
  • Posting content on social media channels and activity monitoring the results.
  • Scheduling and posting market research polls and results.
  • Assisting Marketing Manager in her day-to-day activity and working as team to ensure marketing success.
  • Proof reading content before publishing and correcting errors.

Skills Required: 

  • Excellent written and verbal communication skills with good content writing ability
    Extremely organized
  • Ability to work in a fast-paced, high-pressure environment.
  • Willingness to learn latest marketing and technology concepts
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing – Preferred
  • Experience in building social media communities general marketing experience – Preferred
  • Analytical mindset and critical thinking.

Qualification

  • Graduate degree in any field (Preferred – Science, Arts, Business, Management, Marketing)

 Experience Required: 

  • Minimum 1 year of experience in the required skills.

 

User Acquisition Manager

 

Job Description

  • Help manage operations of our user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search.
  • Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users.
  • Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns.
  • Efficiently drive new user acquisition via paid campaigns
  • Build, optimize, and scale campaigns across a variety of partners and channels (search, display, video)
  • Identify, explore, and prioritize new acquisition marketing and growth opportunities.
  • Keep daily, weekly, and monthly campaign reporting to keep the team up to speed on active campaigns.
  • Collaborate with internal teams and external agencies to develop and test new ad creative.
  • Help define new UA tools and update existing UA tools to make the team faster, better, and more efficient.

Knowledge, Skills, and Abilities:

  • Ability to analyse performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value.
  • Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, and finance to ensure shared vision and drive initiatives forward.
  • Ability to initiate and drive projects to completion with minimal guidance.
  • A team player who can collaborate with cross-functional teams and external stakeholders.
  • Excellent presentation skills and comfort presenting to and communicating with senior leadership.

Preference:

  • Experience building a user acquisition program from the ground up.
  • Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (search, display, video, social, influencer).
  • Experience partnering with external agencies to design and optimize creative across channels and countries.

Minimum Qualifications:

  • Bachelor’s degree or equivalent years of experience
  • 5+ years of experience in performance marketing, affiliate marketing, publisher management, or user acquisition role.
  • Expertise in Excel and familiarity with SQL and data visualization tools.

 

MIS Executive

 

Job Description: 

  • Preparing MIS reports on daily, weekly and monthly basis.
  • Where necessary, carry out additional research based on the requirements.
  • Candidate must understand of operational process and logical thinking
  • Ability to work on data and generate various types of reports
  • Good Experience on MS Office (especially MS Excel).  

Skills Required

  1. Candidate should possess excellent oral and written communication skills.
  2. A positive and goal-oriented attitude & should be.
  3. Out of the box thinking and solution-oriented approach.
  4. Comprehensive knowledge of MS Office (especially MS Excel)

Education:

Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Experience Required:

  • 0-1 Year of experience

SQL Developer

 

Job Description: 

  • Hands-on experience in Database design and development
  • Designing, developing and implementing quality database solutions to meet complex project requirements as per defined timelines.
  • Creating Technical Design documents
  • Suggesting new processes, tools, techniques etc to improve the quality of work
  • Extensive experience in optimizing the queries, writing Stored Procedures, Functions, Triggers, Views etc
  • Knowledge of Microsoft SQL Analysis services and/or .NET or PowerBI experience will be an added advantage
  • Ability to independently deliver complex development projects
  • Experience in monitoring SQL Server logs and recovery model, ensure the backup operations, batch commands, or other scripts and processes have completed successfully.
  • Using SQL server reporting services SSRS delivering enterprise, Web-enabled reporting so create reports that draw content from a variety of data sources Proficiency in SSRS for reporting services
  • Experience in Implementing Database Mirroring and Log shipping with SQL server
  • Experience in SQL Server Database Administration/ Development using MS SQL Server Management Studio 

Education:

  • Tech./B.E./MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 Junior DBA 

 

Job Description: 

  1. Ensure performance, security, and availability of databases.
  2. Query optimization, Database management, Tuning
  3. Provide performance-related support & systems related support for MySQL data structures in test, quality assurance & production environments utilizing current toolsets.
  4. Participate in project meetings, as necessary, to understand application & database requirements. Collaborate with other team members and stakeholders.
  5. Utilize logic & reasoning to identify strengths & weaknesses of alternative solutions, conclusions, or approaches to problems.
  6. Profile server resource usage optimize and tweak as necessary.
  7. Ready to provide 24×7 production support.

Skills Required:

  • Graduate with technical specialization or any diploma equivalent to it.
  • SQL DBA knowledge is must.
  • Minimum 1-2 years of experience required.

Senior DBA 

 

Job Description:

  • Manage SQL Server & MySQL databases
  • Configure and maintain database servers and processes
  • Monitor system's health and performance
  • Ensure high levels of performance, availability, sustainability and security
  • Analyse, solve, and correct issues in real time
  • Provide suggestions for solutions
  • Refine and automate regular processes, track issues, and document changes
  • Assist developers with query tuning and schema refinement
  • SQL Reporting Services
  • Provide 24x7 support for critical production systems
  • Perform scheduled maintenance and support release deployment activities

Education:

  • Tech./B.E./BCA/MCA from reputed institutes. (Full time only).

Industry Experience/Exposure:

  1. At least 3 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

 

PHP Junior 

 

Job Description:

  1. Candidate must have basic Knowledge in
    • PHP,
    • HTML5,
    • CSS3,
    • JavaScript,
    • WordPress
  2. Must be able to work on agile methodology.
  3. Must be open to work in various technologies and platforms
  4. Good knowledge of MySql Database 

Skills Required: 

  • Required fresh talented B.Tech / BE / MCA Graduate.
  • Good knowledge of HTML5 / CSS3, Javascript, core PHP, and WordPress.
  • Eager to learn new technologies and frameworks and able to work on multiple projects.

JD – Junior Java Developer

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com.  

Competencies Required:

  1. Should have experience in Java, J2EE technologies.
  2. Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  3. Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  4. Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  5. Good Database concepts (MySQL)
  6. Good exposure to object-oriented design patterns. 

Industry Experience/Exposure:

  1. At least 2 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

SENIOR JAVA DEVELOPER

 

Job Description:

As the company is completely technology-based, there is a continuous requirement to develop, enhance, and maintain the tools and applications used. These tools and applications support the collection of data through the internet. For in-depth knowledge about the business please visit our company website http://www.irbureau.com. 

Competencies Required:

  • Should have experience in Java, J2EE technologies.
  • Expertise in Advance Java, Servlets, JSP, Spring Boot, Spring, Hibernate skills.
  • Good Knowledge of Servlets, JSP, Spring, Spring boot, tomcat, JS, Node Js.
  • Have experience in IDE like Eclipse, NetBeans, Intellij Id etc.
  • Good Database concepts (MySQL)
  • Good exposure to object-oriented design patterns. 

Education:

  • Tech. or MCA in computer science or IT from reputed institutes. (Full time only).

Industry Experience/Exposure:

  • At least 4 years of experience in web application development and/or web portal development. Only support and maintenance resumes will not be considered.

Management Trainee

 

Skills Required

  • Candidate should possess excellent oral and written communication skills.
  • A positive and goal-oriented attitude & should be.
  • Out of the box thinking and solution-oriented approach.
  • Comprehensive knowledge of MS Office (especially MS Excel)

Education:

  • Minimum 60% marks in 10th and 12th and Graduation (full-time education)

Job Description: 

Will discuss in person.

Senior PHP Developer 

 

Job Description:

  • Candidate has to work on front-end HTML5/CSS/JS/Jquery.
  • Must be able to work on agile methodology.
  • Must be open to work in various technologies and platforms
  • Must have experience on: WordPress, WordPress custom theme creation, WordPress plugin development, codeigniter, laravel and Mysql.
  • Must have familiar with Web technologies like: html, css, java script, Jquery 

Skills Required:

  • Required B.Tech/B.E./BCA/MCA Graduate.
  • Must a strong technical background with understanding and/or hands-on experience in software development and web technologies.
  • Eager to learn new technologies and framework and able to work on multiple projects
  • Require Trained/knowledgeable candidates to start work from Day 1.

Experience Required: 

  • Minimum 3 year of relevant experience required.