Day: April 26, 2021

Industry Insights

3 Reasons Why a B2B Panel is Better Than Using Your Customer List

Post author By IRB Admin
Post date April 26, 2021
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3 Reasons Why a B2B Panel is Better Than Using Your Customer List

3 Reasons Why a B2B Panel is Better Than Using Your Customer List

April 26, 2021

There are any number of reasons to conduct B2B research: to better define your market, to strengthen your competitive advantages, to identify new opportunities and/or to better understand your customers; the list could go on. But the real question is: how should you go about conducting it? Specifically, should you use a B2B panel or a customer list? Hands down, most companies want to use their own customer list. But here are three reasons why a B2B panel is often the better choice:

B2B Panels Save Time – A B2B panel is a pre-recruited pool of individuals who have already agreed to participate in research surveys. If you can’t say that about your customer list then you’ll have to take the time to recruit notoriously busy and hard-to-reach B2B executives and/or risk delays due to low response rates. What’s more you can go back to the panel again and again without worrying about irritating your customers.
Rich Profile Information – Chances are your list contains basic customer demographics like contact information, title, location and industry. On the other hand, B2B panelists complete extensive profiles which go much further including company size, revenue, number of employees, level of experience, role in the decision process and areas of expertise just to start which allows you to segment in a variety of ways for your research.
Better Quality Control – Your research is only as good as your data so quality is paramount. Panel vendors have the expertise and capability to thoroughly validate respondent information, to incentivize appropriately and we also have a multi-step, scientifically rigorous and repeatable process for eliminating respondents who fail our quality standards by providing rushed or poor-quality responses and/or attempting to take a survey multiple times, for example.

And this just scratches the surface. For more benefits of using B2B panels in your research, contact IRB today!

Job Description – Manager BDE (India)

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
Generating new prospect leads, qualifying prospects and converting accounts.
Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
Leverage solution selling methods to determine customer need and provide solutions.
Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
The person will carefully track account preferences, special requests, business trends and company performance feedback.
Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

Delhi, India

Remuneration:

Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

Required 5+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

Job Description – Sales Director (US)

Job Summary:

The Director of Sales will be responsible for generating sales of company services to market research clients in the USA. Key responsibility will include, but not limited to:

Representing IRB in the USA and build & maintain client relationship. Building and executing strategic initiatives for account development, revenue forecasting and achievements.
Generating new prospect leads, qualifying prospects and converting accounts.
Responding to bids and information requested by clients adding valuable services and recommendations for best possible project results.
Leverage solution selling methods to determine customer need and provide solutions.
Manage the sales cycle from first inquiry to multiple projects booking. Coordinating with marketing team to create relevant marketing materials.
The person will be the main point of contact for all USA based clients during the bidding process by providing pricing, field timing estimates, and proactive feedback for how to successfully execute projects.
The person will carefully track account preferences, special requests, business trends and company performance feedback.
Coordinate with Ops and marketing team and discuss and execute sales strategies with the management.

In summary, the person holds the responsibility of being a passionate representative for the company, serving as a consultative face and voice of the company, and focusing on adding value to clients at every given opportunity.

Competencies Required:

Sales experience in market research for services like IDI, online sample/panel and survey programming. B2B and Consumer project selling experience.

Job Location:

North America, US.

Remuneration:

Best in Industry depending on qualification, experience and PI + attractive sales bonus.

Industry Experience/Exposure:

BA/BS and 8+ years of B2C/B2B sales experience in Market research is required. Strong drive for results and proven ability to meet and exceed sales goals Ability to align resources internally to meet client needs. Must enjoy fast-paced environment with tight and frequent deadlines.

User Acquisition Manager

Job Description

Help manage operations of our user acquisition campaigns, including Facebook, Google, Ad networks, and Apple Search.
Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high-quality users.
Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns.
Efficiently drive new user acquisition via paid campaigns
Build, optimize, and scale campaigns across a variety of partners and channels (search, display, video)
Identify, explore, and prioritize new acquisition marketing and growth opportunities.
Keep daily, weekly, and monthly campaign reporting to keep the team up to speed on active campaigns.
Collaborate with internal teams and external agencies to develop and test new ad creative.
Help define new UA tools and update existing UA tools to make the team faster, better, and more efficient.

Knowledge, Skills, and Abilities:

Ability to analyse performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value.
Ability to influence & partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, and finance to ensure shared vision and drive initiatives forward.
Ability to initiate and drive projects to completion with minimal guidance.
A team player who can collaborate with cross-functional teams and external stakeholders.
Excellent presentation skills and comfort presenting to and communicating with senior leadership.

Preference:

Experience building a user acquisition program from the ground up.
Hands-on experience running paid acquisition campaign across a variety of partners, countries, and channels (search, display, video, social, influencer).
Experience partnering with external agencies to design and optimize creative across channels and countries.

Minimum Qualifications:

Bachelor’s degree or equivalent years of experience
5+ years of experience in performance marketing, affiliate marketing, publisher management, or user acquisition role.
Expertise in Excel and familiarity with SQL and data visualization tools.