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By Admin | Jan 14, 2013

When it comes to conceiving and formulating an effective marketing campaign market research is something that remains at the top of the priority. It is the most important tool that let businesses and brands take the real taste of the water. And when we talk about fruitful market research campaign, relevant and effective data is at the heart of the overall performance.

However, the advent of internet and World Wide Web has made it easier for online market research companies to gather effective and relevant data. It is one of the most important aspects of market research that involves gathering and collecting pertinent and relevant information about the need of the market, potential customers, their age, their social strata and other relevant information about consumers.

The process also involves determining potential competitors and their work pattern to help companies improve the quality of their products and services. The process of online fielding for market research is a complex process that helps businesses and brands create effective marketing plans and expand into new markets. The process involves analyzing data quantitatively and qualitatively both. The online market research companies are relying much on online data collection for market research that allows for a broad range of consumer behavior and feedback, their opinions, attitudes, perception, needs and attitude.

Our Data Collection Services Include
• Creation and management of custom research panels
• Effective In-Home Product Testing
• Focus Groups
• Sample Distribution
• Omnibus online survey

Why IRB Technology: IRB use cutting-edge technology to collect data and then to analyze those gathered data into valuable insights. We have a team of in-house professionals which are experts in building software so that we can collect relevant data and process them adequately.

Speed: We believe anything that is done without any time frame s not done and hence we have put systems in place to ensure that clients receive their deliverables accurately and that too in specified time frame.

Diversity: The accuracy of a data set depends much on the diversity of the sample that we picked. We ensure that all the dataset that we gather are well –diversified so that we can interpret exact and appropriate insights from it

Our Data Collection Processes Includes:
• In-home product testing
• Selecting appropriate panelists and respondents for the data collection and analysis work
• Product distribution and respondent tracking
• Remote access, on location video interviews
• Collecting data and their clean up
• Analyzing data and converting them into of data pivot tables and excel

Should you are looking for a genuine and capable online market research company let us serve you once and we can assure you that you will not be disappointed.