Sampling Methodology

The world of business is rapidly changing, and the pace of change is accelerating. New industries are emerging. New jobs are created and eliminated daily. In this dynamic marketplace, it can be very difficult to accurately define and properly target the right respondents for a survey, let alone find them and get them to respond

At IRB, we have got the tools, methods, and technology to tackle this problem.
We are well-equipped for:
Maintaining Records
of Participants

Our Sampling Method

Multiple scouting procedures are deployed to find and acquire the right candidates for surveys

Survey Invitation
(Online Surveys)

We identify likely candidates for particular surveys from our existing data and invite them to participate. As a trusted source for emails, we have a high open and response rates

Survey Portal
(Online Surveys)

All panelists are members of our online community where they can find active surveys and get instantly rewarded making them proactively participate

(Online Surveys)

Our internal routing technology automatically offers respondents from one survey an opportunity to participate in another one, based on the criteria we set


We have strong network of well trained and expert interviewers to conduct CATI, covering both B2B and B2C research requirement. We also maintain the track record of our CATI respondents through an in-house portal and real time quality check. Our interviewers cover various regions and can pilot the interview in various languages based on the requirements


Our maintained network of professional tech savvy interviewers can conduct a detailed personal interview for both B2B or B2C audience (IRB Database) flawlessly. We have and can work on the list of focus group provided by clients without ever compromising on quality and security

Sample Pool

Opinion Bureau

Our proprietary panel is the primary source of our sample pool. We securely recruit only double opt-in and approved panelists to ensure participation of genuinely interested members

Online Survey Bureau Traffic

Online Survey Bureau Traffic (OSBT) is the secondary source of our sample pool. We attract respondents to our OSBT portal from social media, affiliate networks and digital advertising, which helps us target survey participants based on their demographic criteria. Our proprietary software tool helps us route the right respondent to the respective surveys