Our panel is our most valuable asset, and we manage it as our most valued possession

Once panelists are recruited, we continue to keep them productive. Through rigorous measures we maintain their attention, engagement, and participation. Our approach ensures that your survey results are accurate and reliable


Continued engagement of panelists is crucial to the quality of the data collected. We enforce various methods to keep our panelists engaged viz. Panel outreach programs through surveys, online community that conducts polls on fresh and trending topics, incentive programs where they can earn exciting rewards for participation


Our panelists are informed of the standards for quality, and the rigorous checking measures we administer for responses to screen out poor-quality outputs. We acknowledge how important our panelists are and for their sincere participation we reward them well. This keeps them motivated and responsive to all our available surveys and ensures the optimum quality of responses

Protection of Personally
Identifiable Information

Our panelists are valued partners in our business. We ensure confidentiality of their Personally Identifiable Information (PII). They have access to team members at IRB at all times to put forward any concerns or grievances and we take pride in having turn around time a cut above industry standards

IRB has very strict privacy policy, based on the laws of the countries respective to panel and survey operations

We are firmly committed to protecting the privacy of survey participants and avoiding the dissemination of their personally identifiable information in accordance with international regulations. We follow the guidelines of Insight Association, ESOMAR. and MRSI, MRSUK.

You can download our privacy and data protection practice document here