Recruiting high quality panel members is difficult work. But building the panel is only half the battle. IRB does not stop there. Our panel is our most valuable asset, and we manage it as our most valued possession. Once panelists are recruited, our work continues to keep them productive. We have rigorous measures in place to maintain the attention, engagement, and participation of our panel members. This approach ensures that your survey results will be the most accurate and reliable results in the industry.
Continued engagement by panelists is crucial to the quality of the data collected. We have ongoing efforts to keep panelists engaged, including outreach programs to suggest surveys for them, an online community where they can review available surveys, and an incentive program for them to earn rewards for participation.
As an acknowledgment of our panelists’ sincere participation, we reward them well. This keeps them motivated and responsive to our upcoming surveys, as well as ensuring that the quality of responses is high. Panelists are informed of the standards for quality, and we identify and screen out those providing rushed or poor-quality responses.
Protection of Personally Identifiable Information
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