Continued engagement by panelists is crucial to the quality of the data collected. We have ongoing efforts to keep panelists engaged, including outreach programs to suggest surveys for them, an online community where they can review available surveys, and an incentive program for them to earn rewards for participation.
As an acknowledgment of our panelists’ sincere participation, we reward them well. This keeps them motivated and responsive to our upcoming surveys, as well as ensuring that the quality of responses is high. Panelists are informed of the standards for quality, and we identify and screen out those providing rushed or poor-quality responses.