Meet IRB Team Members

  • Shakti Kumar
  • Founder/CEO

Shakti established Internet Research Bureau (IRB) with a creative vision to explore the online data collection methods and techniques in market research industry. His eight years of industry experience bring entrepreneurship and leadership skills that are helping IRB to grow year after year. Shakti started IRB in 2011 with his two colleagues which grew manifold since then and is now 30 employees strong and growing.

Shakti holds a graduate degree in Mathematics. Additionally, his personal interest in rich cultural heritage, world history, classical music, and Astrology extends his personality to a successful leader.

  • Ashutosh
  • President

Ashutosh joined IRB in 2012 with a vision to expand and nurture the organization and take it to the next level. His aim is to serve the market research industry in a completely new and dynamic way. He has over 10 years of leadership experience in business development, operations and people management. He has played a crucial role in the consistent growth of IRB in APAC, EUROPE and NA regions, opening new offices in US and Britain.

Prior to joining IRB, Ashutosh has worked in different managerial roles in Greenfield Online/Toluna and Cint. He holds a degree in Mathematics; painting, soulful music, and puzzle solving are some of his personal interests which add appeal to his versatile personality.

  • Anurag Sinha
  • Director, Client Services

Anurag joined IRB from the day of its inception and has been continuously contributing to its growth and expansion, primarily focusing on client servicing and project management. He has worked with leading market research companies like Greenfield Online, Toluna and Cint and brings in over 10 years of experience in the market research industry. His expertise lies in project management, sampling, vendor management and client servicing.

Anurag holds a bachelor degree in Commerce and a master degree in Marketing & Finance. A total movie buff, he loves chatting, watching and sleeping movies in spare time :)

  • Mukta Prakash
  • Associate Director, APAC Sales

Mukta has dedicated over 10 years in the market research industry and gained impressive skills in sales and relationship building. She works closely with the management team and has been consistently building & growing APAC business & operations for IRB since 2012.

Mukta has previously worked with Greenfield Online/Toluna and Pulse Group, Malaysia in various roles like sample operation, project management and business development. She holds a management degree in marketing and HR. She is always keen to travel and explore new places around the world.

  • Ian Roberts
  • Director of Sales – UK & EU

Ian has a rich background of working with Central Government in the UK (7 years with the Cabinet Office and DTi) involving the purchase of MR services, commissioning a European benchmarking study, and promotion of the use of the Internet to Businesses and the individual, and fully optimizing the capabilities of Market Research.

Ian has worked in various roles including undertaking the responsibility of managing multicultural teams, proper use of MR software, technical panel management, survey software support and installation, technical sales, pre-sales support, marketing and promotional activities, and panel/sample sales.