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In the News


Oct 19, 2018

Internet Research Bureau Revamps Its Existing Website WRT B2B Users

Leading online market research company, Internet Research Bureau revamped its website, www.irbureau.com to enhance the user experience of its B2B clients. Since its inception in 2011, the company has established itself as the sampling hub of B2B research primarily. It has taken every initiative to make its interface and sampling infrastructure strategically optimize the outcome of market researches of its B2B clients.

The introduction of ingenious Panel Engagement and Elimination Process (PEEP), investment in the firewall to ensure complete safety of its data and development of its proprietary panel The-Capacity are some key tasks accomplished by the company in the past. Furthering this endeavour to serve its B2B clients, IRB is introducing an innovative Know Your Respondent (KYR) feature which will provide its users with means to access the digital profile of its B2B survey respondents in real-time. This initiative is aimed at giving complete assurance to the surveyors about its sample data (panelist’s profile).

The sister company, Logzerotechnology has revamped the website allowing for improved liasoning between the prospective clients and the sales and technical team at Internet Research Bureau. The requirement submission form in the new interface sends the captured information to the sales team and technical team in real time. As an outcome, the technical team can assess the first hand assessment of the prospective project and suggest the project timeline in a significantly shorter time.

According to the President of Internet Research Bureau, “the purpose is to provide sufficient information to the clients to help them make an informed decision of availing our sampling services. At the same time, we wanted to ensure there is no redundancy or repetition of information.” The new interface will also contain information to empower the clients on getting more out of every research. Logzerotechnology undertakes projects of creating dynamic websites for companies from IT and Telecom sectors.