Emerging markets typically show a sharp upward trend in internet usage as more people get connected. This trend creates a wealth of consumer data that is often overlooked and untapped from a research perspective. So we have a new and growing opportunity to break new ground for market research to be conducted in these markets. We are building an array of consumer insight services to address this opportunity. This service is perfect for small businesses which need the benefit of consumer research but don’t have the budget for more comprehensive programs. If you have a research project for the consumer market, IRB can provide a full suite of services to position you for success.