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Know Your Respondent (KYR)
Know Your Respondent (KYR)

Know Your Respondent (KYR) conceptualized by Internet Research Bureau addresses the need for greater transparency (in terms of B2B sampling). It will serve as the super validation of B2B panelists as required for B2B research surveys. Online market research has proven to be more accurate and cost-effective than conventional research. However, for specific purposes, market research companies and research professionals may also need to know their respondents, to benefit the specific department for which the research project has been initiated.

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