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Our Blogs

Know Your Respondent (KYR)
Know Your Respondent (KYR)

Know Your Respondent (KYR) conceptualized by Internet Research Bureau addresses the need for greater transparency (in terms of B2B sampling). It will serve as the super validation of B2B panelists as required for B2B research surveys. Online market research has proven to be more accurate and cost-effective than conventional research. However, for specific purposes, market research companies and research professionals may also need to know their respondents, to benefit the specific department for which the research project has been initiated.

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Key Market Research Trends to Watch Out For, In 2019
Key Market Research Trends to Watch Out For, In 2019

The previous year saw crucial technological advancements shaping Market Research. Before we get into the detail, remember none of us can predict with 100% certainty. However going by the experience and past, some of the obvious anticipated trends in Market Research have been laid out sequentially.

By admin - Feb 15, 2019
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Best Online Market Research Panels in India

Getting online panel services in India is no longer a task with many reliable online market researching agencies available. Organisations such as the Internet Research Bureau undertake a lot of effort to maintain the highest quality of panels to keep up the good faith that…

By Admin - Apr 6, 2016
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How can Market Research Help Your Business

Market research is food for any business – it allows you to survive in this world of tough competition and gives you an edge over the others. Online market research is now replacing traditional methods due to its faster turnaround time and error free nature,…

By Admin - Mar 29, 2016
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Importance of Market Research in Today’s Market

Consumer insights are important in any market and for all kinds of businesses. These are especially significant today considering the immense competition that all businesses face. There is need to understand what the market wants, what is available and what is lacking in order to…

By Admin - Mar 21, 2016
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Conducting Consumer Market Research in India

Conducting consumer market research in India has become more significant with time. The trends have also undergone changes and so have the patterns of the work. It is with the change in the market that a shift in its research methods has become imperative. The…

By Admin - Mar 9, 2016
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Experience Superior Online Market Research Methods

Online surveys in India are steadily making their presence felt owing to the growth in the number of internet users in the country. Participants are feeling the joys of being a part of the decision making process and sharing their views on products and services…

By Admin - Dec 23, 2015
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How do Online Market Research Services Benefit You?

Online market research services are great option for business owners as it makes the data easily available and that too at a considerably low price. Here are the ways in which it is likely to benefit you and your business: • Market research services online…

By Admin - Dec 4, 2015
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How is Market Research Conducted?

The concept of market research has become very crucial in today’s business world. The ever changing moods and needs of customers is further aided by the presence of numerous organisations catering to each of their demands. Thus, in order to sustain yourself in such a…

By Admin - Nov 5, 2015
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Know More About India’s Leading Consumer Research Organisation

One of the leading online market research companies globally, IRB is based in India. Our work entails dealing with market research companies as well as manufacturing and service industries. Thus, our expertise in the field of market research is wide. We are equipped with all…

By Admin - Oct 11, 2015
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Significance of International Market Research in Today’s Market

In a world where boundaries merge owing to the nature of markets, it is imperative that organisations undertake International Market Research. This is a study of consumers, the import demands, export features, market needs, spending habits and other statistics of other parts of the world.…

By Admin - Sep 11, 2015
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Quality Trumps All

Across research houses, a common area of debate is on what makes a survey sample perfect. Is it the source of sample and procurement process, the checks and balances that ‘weed out’ deviants or simply, sample mix and size that counterbalance anomalies? In essence, it’s…

By Admin - Sep 4, 2014
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Why buy what you can borrow?

If you are a research agency that is involved in the daily continual task of deriving research insights- then this is a blog for you. For the sake of my other readers who probably are not very familiar with this topic, I would take a…

By Admin - May 20, 2014
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Research Insights: let's not think twice before we hit 'go'!

In today’s global market, providing quality products and services is the essential backbone for any manufacturer or business enterprise. But reaching to the end consumer and understanding the changing dynamics of ‘what’s in’ and ‘what’s not’ is easier said than done. Consumer demands are volatile,…

By Admin - May 20, 2014
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Title goes here

When it comes to conceiving and formulating an effective marketing campaign market research is something that remains at the top of the priority. It is the most important tool that let businesses and brands take the real taste of the water. And when we talk…

By Admin - Jan 14, 2013
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Why is it Important to Hire a Market Research Company?

What makes your business reliable? The answer hides in 3-4 words, “Consumers thumbs up to your products.” In other words, getting positive feedback for your products from users takes your business ahead. With the commercialization of the internet, it is now easy to get reviews…

By Admin - Dec 31, 2012
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Proper Market Research can boost up your Business

What is the best way to take your business ahead? It is nothing but listen to your customers. That’s what today’s businessmen strongly believe in it. And what is the best way to get in touch with customers? It is nothing but online surveys. Today,…

By Admin - Dec 31, 2012
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Advantages of Online Surveys & Hiring a Reputed Market Research Company

Over the past 10 years, the use of online methods for market research has increased tremendously. Be it manufacturing units, IT firms and service providers, all like to hire the best online market research company to conduct surveys for their products. It is a cost…

By Admin - Dec 31, 2012
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Hiring the Best B2B Research Panel

Do you know the secret of a successful business? It lies in one simple thing--listen to your customers. Whether you are a manufacturing unit or a service provider, you always need customer feedbacks to successfully run your business. It is customers who can guide you…

By Admin - Dec 31, 2012
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Importance of Enjoying Quality Online Market Surveys

A successful business stands for “a commitment to provide full customer satisfaction.” Every businessman tries to reach that goal and is curious to know about what consumers say about their products or services. It is the internet which fulfils the curiosity of businessmen to know…

By Admin - Dec 16, 2012
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A Short Account on Online Market Research

A company progress totally depends on its quality services and consumers support with their healthy comments. Today,the internet comes up as an easier medium to know about consumers’ behaviour on your product through online surveys. Believe it or not, a vast majority of businessmen are…

By Admin - Dec 1, 2012
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