Our Blogs

Best Online Market Research Panels in India

Date posted: 6 April, 2016
Getting online panel services in India is no longer a task with many reliable online market researching agencies available. Organisations such as the Internet Research Bureau undertake a lot of effort to maintain the highest quality of panels to keep up the good faith that…
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How can Market Research Help Your Business

Date posted: 29 March, 2016
Market research is food for any business – it allows you to survive in this world of tough competition and gives you an edge over the others. Online market research is now replacing traditional methods due to its faster turnaround time and error free nature,…
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Importance of Market Research in Today’s Market

Date posted: 21 March, 2016
Consumer insights are important in any market and for all kinds of businesses. These are especially significant today considering the immense competition that all businesses face. There is need to understand what the market wants, what is available and what is lacking in order to…
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Conducting Consumer Market Research in India

Date posted: 9 March, 2016
Conducting consumer market research in India has become more significant with time. The trends have also undergone changes and so have the patterns of the work. It is with the change in the market that a shift in its research methods has become imperative. The…
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Experience Superior Online Market Research Methods

Date posted: 23 December, 2015
Online surveys in India are steadily making their presence felt owing to the growth in the number of internet users in the country. Participants are feeling the joys of being a part of the decision making process and sharing their views on products and services…
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How do Online Market Research Services Benefit You?

Date posted: 4 December, 2015
Online market research services are great option for business owners as it makes the data easily available and that too at a considerably low price. Here are the ways in which it is likely to benefit you and your business: • Market research services online…
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How is Market Research Conducted?

Date posted: 5 November, 2015
The concept of market research has become very crucial in today’s business world. The ever changing moods and needs of customers is further aided by the presence of numerous organisations catering to each of their demands. Thus, in order to sustain yourself in such a…
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Know More About India’s Leading Consumer Research Organisation

Date posted: 11 October, 2015
One of the leading online market research companies globally, IRB is based in India. Our work entails dealing with market research companies as well as manufacturing and service industries. Thus, our expertise in the field of market research is wide. We are equipped with all…
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Significance of International Market Research in Today’s Market

Date posted: 11 September, 2015
In a world where boundaries merge owing to the nature of markets, it is imperative that organisations undertake International Market Research. This is a study of consumers, the import demands, export features, market needs, spending habits and other statistics of other parts of the world.…
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Quality Trumps All

Date posted: 4 September, 2014
Across research houses, a common area of debate is on what makes a survey sample perfect. Is it the source of sample and procurement process, the checks and balances that ‘weed out’ deviants or simply, sample mix and size that counterbalance anomalies? In essence, it’s…
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Why buy what you can borrow?

Date posted: 20 May, 2014
If you are a research agency that is involved in the daily continual task of deriving research insights- then this is a blog for you. For the sake of my other readers who probably are not very familiar with this topic, I would take a…
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Research Insights: let's not think twice before we hit 'go'!

Date posted: 20 May, 2014
In today’s global market, providing quality products and services is the essential backbone for any manufacturer or business enterprise. But reaching to the end consumer and understanding the changing dynamics of ‘what’s in’ and ‘what’s not’ is easier said than done. Consumer demands are volatile,…
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Date posted: 14 January, 2013
When it comes to conceiving and formulating an effective marketing campaign market research is something that remains at the top of the priority. It is the most important tool that let businesses and brands take the real taste of the water. And when we talk…
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Why is it Important to Hire a Market Research Company?

Date posted: 31 December, 2012
What makes your business reliable? The answer hides in 3-4 words, “Consumers thumbs up to your products.” In other words, getting positive feedback for your products from users takes your business ahead. With the commercialization of the internet, it is now easy to get reviews…
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Proper Market Research can boost up your Business

Date posted: 31 December, 2012
What is the best way to take your business ahead? It is nothing but listen to your customers. That’s what today’s businessmen strongly believe in it. And what is the best way to get in touch with customers? It is nothing but online surveys. Today,…
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Advantages of Online Surveys & Hiring a Reputed Market Research Company

Date posted: 31 December, 2012
Over the past 10 years, the use of online methods for market research has increased tremendously. Be it manufacturing units, IT firms and service providers, all like to hire the best online market research company to conduct surveys for their products. It is a cost…
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Hiring the Best B2B Research Panel

Date posted: 31 December, 2012
Do you know the secret of a successful business? It lies in one simple thing--listen to your customers. Whether you are a manufacturing unit or a service provider, you always need customer feedbacks to successfully run your business. It is customers who can guide you…
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Importance of Enjoying Quality Online Market Surveys

Date posted: 16 December, 2012
A successful business stands for “a commitment to provide full customer satisfaction.” Every businessman tries to reach that goal and is curious to know about what consumers say about their products or services. It is the internet which fulfils the curiosity of businessmen to know…
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A Short Account on Online Market Research

Date posted: 1 December, 2012
A company progress totally depends on its quality services and consumers support with their healthy comments. Today,the internet comes up as an easier medium to know about consumers’ behaviour on your product through online surveys. Believe it or not, a vast majority of businessmen are…
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